Top 5 Installations by JoAnn Tan Studio

Dive into the artistic world of JoAnn Tan Studio through its top 5 installations, each a masterpiece of creativity and visual storytelling.

Get ready to explore the enchanting world of visual storytelling with JoAnn Tan Studio's top five installations.

JoAnn Tan (@joann_tan) is a seasoned designer who's carved a niche in the field of window display design. Her impressive career started at Moschino, where she transitioned from fashion design to window design. She's graced luxury brands like Hermès, Fendi, and Pucci with her innovative displays.

Her work is like public art, capturing the imagination of all who pass by. Apart from her design skills, JoAnn's a craft enthusiast, deeply influenced by hobbies like knitting and gardening. Her passion for crafting translates into her window designs, creating a unique blend of art and commercial appeal.

Let's embark on a journey through her mesmerizing creations!

1. Miniature Worlds Afloat for Hermès

JoAnn Tan's collaboration with Hermès in the summer of 2022 brought enchanting worlds to life in airports across the globe. Titled Miniature Worlds Afloat, the installations transformed airport windows into ethereal landscapes suspended in the sky. From floating islands to cloud cities, each display captured the theme of Lightness with pastel hues and whimsical imagery.

2. SAKURA for Valextra

In the spring of 2023, JoAnn Tan Studio partnered with Valextra to create SAKURA, a breathtaking installation displayed in Tokyo, Sapporo, and Osaka. Inspired by the beauty of cherry blossoms, the display featured towering structures resembling lollipops adorned with purses, creating a mesmerizing fusion of nature and fashion.

3. Peace, Love, and Pattern for La Double J

For the holiday season of 2021, JoAnn Tan Studio collaborated with La Double J to celebrate the art of pattern. Titled Peace, Love, and Pattern, the installations in Milan paid tribute to traditional religious imagery with luminous angels adorned in vibrant patterns. Small altars showcased an explosion of pattern and light, creating a visual feast for the eyes.

4. Inspired by Flowers for NK (Nordiska Kompaniet)

In the spring of 2021, JoAnn Tan Studio brought the beauty of flowers to life in Stockholm with the Inspired by Flowers collection for NK. Each window display featured vibrant flower arrangements surrounding mannequins, evoking the freshness of spring against a backdrop of "light blue skies".

5. Showroom #1 for Darkpark

JoAnn Tan Studio's collaboration with Darkpark in the winter of 2021 resulted in the bold yet minimalist Showroom #1 installation in Milan. Giant “gold bars” and sleek black boxes adorned the space, creating a striking contrast of luxury and modernity. Each box showcased meticulously curated clothing pieces, inviting viewers into a world of sophistication and style.

These five installations by JoAnn Tan Studio exemplify the transformative power of visual storytelling. Whether it's bringing magical worlds to life or celebrating the beauty of nature, JoAnn Tan's creations leave a lasting impression on viewers.

If you're passionate about design and storytelling, don't miss the opportunity to explore her course Window Display Design. Unleash your creativity and learn to craft captivating shop windows that enchant and inspire.