5 Non-Social Media Books for Social Media Strategists

Boost your social media strategy! Discover top books that unravel the secrets of impactful copywriting, engaging design, and making ideas a reality.

Designer and Social Media Manager, Nathalie Koutia, is no stranger to knowing how to amplify content to reach an audience. As the Communications Director and Social Media Manager for OFFF Festival Barcelona - the largest showcase and window of contemporary visual creativity and design, Nathalie is well-versed in the art of knowing how to create a communication and social media plan for an event with a unique voice.

In her online course, Social Media Strategy for Events, Nathalie explores a range of books to boost any social media managers’ digital marketing plans, from the secrets of impactful copywriting to engaging design and turning ideas into reality.

1. The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells | Robert W. Bly
This book can be a great way to get to know how copywriting works. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear and get more attention. Something to add to what I teach in this course!

2. How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world | Michael Bierut
Michael Bierut is one of the most important graphic designers with years of experience and who has brought years of innovation in the graphic design industry. The book showcases his projects with details and talks about his life that followed a very inspiring trajectory that will help you understand design and create content more efficiently.

3. Do Fly - Find your way. Make a living. Be your best self | Gavin Strange
This book, penned by Gavin Strange, will inspire you to change your perspective and revamp your mindset and discover skills and passions you never knew you had! By my favorite person and artist and friend!

4. Feck Perfuction: Dangerous Ideas on the Business of Life (Business Books, Graphic Design Books, Books on Success) | James Victore
My number one inspiration and great friend, James Victore. He’s an advocate for creativity, the book is filled with humor and advice. No matter what industry or medium you work in, this book will help you live, work, and create freely and fearlessly.

5. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality | Scott Belsky
Hector gave me this book, and I could not thank him enough. It’s an interesting read to show different perspectives of thinking. As the founder and CEO of Behance, in this book, Scott Belsky presents a systematic approach to creative organization and productivity. While many of us focus on generating and searching for great ideas, Scott shows why it's better to develop the capacity to make ideas happen.

If you enjoyed this list of inspiring books from Nathalie, sign up for her course Social Media Strategy for Events

If you'd like to explore the topic of social media more, you might enjoy these Social Media courses

Or why not delve into the world of copywriting by reading this blog: Copywriting: Social Media Do's and don'ts