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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Mariana Cabrera

Mariana Cabrera

@rosariocabrera2000

Lurigancho-Chosica, Peru

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    Julián Ángel (Historias del ciervo) Julián Ángel (Historias del ciervo) @historiasdelciervo Diseñador de Pasteles Medellín, Colombia
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    126,008
    • Traditional illustration
    • Fine Arts
    • Mi Proyecto del curso: Cake design: técnicas decorativas modernas. Design project by Julián Ángel (Historias del ciervo) - 02.08.2021
    • Jardín parisino. Design project by Julián Ángel (Historias del ciervo) - 04.01.2019
    • Rose Quartz. Design project by Julián Ángel (Historias del ciervo) - 09.01.2018
    • Perlas Comestibles. Design project by Julián Ángel (Historias del ciervo) - 11.01.2019
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    BRIK chocolate BRIK chocolate @brik_chocolate London, United Kingdom
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    21,858
      • My project in Texture Design with Chocolate course. Design, and DIY project by BRIK chocolate - 03.26.2021
      • KUFcakes. Architecture, Arts, Crafts, Creativit, Decoration, Design, and Editorial Design project by BRIK chocolate - 05.03.2021
      • Boghossian jewellery display. 3D, Architecture, Arts, Crafts, Creative Consulting, Creativit, Design, Interior Architecture, Interior Design, Jewelr, and Design project by BRIK chocolate - 05.03.2021
      • Goop 10the anniversary. Architecture, Creativit, Decoration, Design, and Printing project by BRIK chocolate - 05.03.2021
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      Ilan Brenman Ilan Brenman @ibrenman São Paulo, Brazil
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      70,281
        • LA NIÑA HURACAN Y EL NIÑO ESPONJA (Hurricane Girl and Sponge Boy). Writing project by Ilan Brenman - 07.05.2021
        • IT IS NOT WHAT IT SEEMS. Creativit project by Ilan Brenman - 07.05.2021
        • Families. Stor, and telling project by Ilan Brenman - 07.03.2021
        • Refugees. Stor, and telling project by Ilan Brenman - 07.05.2021
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        Lapin Lapin @lapinbarcelona Barcelona, Spain
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        142,929
          • Deutsches Museum. Sketching, Sketchbook, Editorial Design, and Picturebook project by Lapin - 05.08.2025
          • Workshops with Lapin. Sketching, and Sketchbook project by Lapin - 02.20.2025
          • my best wishes for this new year!. Traditional illustration, Digital Illustration, Drawing, Arts, Crafts, Fine Arts, Textile Design, Watercolor Painting, Creativit, Fashion Design, Interior Design, Decoration, Pencil Drawing, Sketching, Pattern Design, and Botanical Illustration project by Lapin - 01.16.2025
          • Stickers collection by Lapin. Accessor, Design, Sketching, Drawing, Watercolor Painting, Children's Illustration, and Botanical Illustration project by Lapin - 05.22.2024
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          Lupe Gajardo Lupe Gajardo @lupegajardo Diseñadora de vestuario, Directora creativa. Tulsa, Chile
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          62,336
          • Design
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          • Lupe Gajardo Collection 2021.1. Design, Fashion Design, Costume Design, and Fashion Photograph project by Lupe Gajardo - 02.14.2021
          • Colección 2017 . Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
          • SS Cantineras Collection. Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
          • 10-Year Brand Campaign. Lupe Gajardo. Creativit, Design, and Costume Design project by Lupe Gajardo - 11.18.2020
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          Sarah Stokes Sarah Stokes @sarah_stokes Gallery representation outside of U.K. Upper Arley, United Kingdom
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          206,163
          • Watercolor Painting
          • 👀 Tune into our Q&A session with Sarah and Katarzyna! . Watercolor Painting project by Sarah Stokes - 07.18.2025
          • 🥳Free video of a watercolour Stag painted in CMYK . Watercolor Painting project by Sarah Stokes - 07.08.2025
          • Free Live Instagram Feed Capturing Light . Watercolor Painting project by Sarah Stokes - 07.01.2025
          • Expressive watercolour Squirrel . Watercolor Painting project by Sarah Stokes - 02.23.2025
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          Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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          387,517
          • Traditional illustration
          • Fine Arts
          • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
          • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
          • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
          • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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          Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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          303,422
          • Design
          • Creative Consulting
          • FACE VIEW | autofiction novel. Digital Illustration, Drawing, Graphic Design, Design, Character Design, Communication, Narrative & Interior Design project by Ana García López - 04.01.2025
          • Underground by Parking Gallery Barcelona Design Week. Graphic Design, Design, Interior Design, Art Direction, Spatial Design, and Video project by Ana García López - 12.05.2024
          • Modernist House in the Busquets Colony | Barcelona | NeuronaLab. Design, Photograph, Architecture, Interior Design, Interior Architecture, L, and scape Architecture project by Ana García López - 04.23.2024
          • LR3 by NeuronaLab + Ruben Casquero | Temporary pavilion for Barcelona Fashion Week. Design, Music, Photograph, UX / UI, 3D, Architecture, Art Direction, Costume Design, Events, Interactive Design, Interior Architecture, Interior Design, Lighting Design, and Set Design project by Ana García López - 12.16.2022
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          Miriam Alía Miriam Alía @miriamalia Madrid, Spain
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          59,650
          • Design
          • Branding & Identity
          • Housing in Villafranca del Castillo. Interior Architecture, Interior Design, Decoration & Interior Decoration project by Miriam Alía - 05.30.2022
          • VALYTY. Interior Architecture, Interior Design, Decoration & Interior Decoration project by Miriam Alía - 05.30.2022
          • MIRIAM ALIA X TARKETT. Interior Architecture, Interior Design, Decoration & Interior Decoration project by Miriam Alía - 05.30.2022
          • Nuevo Eclipse, Casa Decor 2022. Interior Architecture, Interior Design, Decoration & Interior Decoration project by Miriam Alía - 05.30.2022
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          Heavy Heavy @heavy Guadalajara, Mexico
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          40,491
            • Meridian Café. Design, Br, ing, Identit, Packaging, and Graphic Design project by Heavy - 03.02.2022
            • Shark Bar. Design, Graphic Design, Br, ing & Identit project by Heavy - 03.02.2022
            • Silq. Design, Packaging, Br, ing, Identit, and Graphic Design project by Heavy - 03.01.2022
            • Mr. Gonzales. Design, Br, ing & Identit project by Heavy - 02.25.2022
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            Mila Moura Mila Moura @_milamoura Diseñadora de Indumentaria y Textil Buenos Aires, Argentina
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            85,074
              • COLLAGEs | Marie Claire. Design, Collage, Editorial Design, and Fashion Design project by Mila Moura - 06.29.2023
              • diseño de estampa | Nike. Design, and Vector Illustration project by Mila Moura - 01.15.2023
              • inspo: VERSACE. Collage, Fashion Design, and Graphic Design project by Mila Moura - 11.22.2022
              • diseño web | Estudio MG. Web Design, Design, Fashion Design, and Graphic Design project by Mila Moura - 01.19.2023
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              Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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              254,597
              • Photography
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              • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
              • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
              • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
              • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
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              Little Hannah Little Hannah @littlehannah Creadora de Little Hannah Madrid, Spain
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              105,242
              • Product Design
              • Decoración escaparate Cenas Adivina Home. Design, Lettering, Creativit, Creative Writing, and Decorative Painting project by Little Hannah - 09.01.2021
              • Colección para Mintopía Studio. Design, Traditional illustration, Stationer, and Design project by Little Hannah - 05.01.2021
              • Mi Proyecto del curso:  Bullet journal creativo: planificación y creatividad . Traditional illustration, Lettering, Drawing, H, Lettering, Management, and Productivit project by Little Hannah - 02.01.2021
              • Proceso de diseño para Little Hannah. Pencil Drawing project by Little Hannah - 02.26.2021
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              Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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              362,815
              • Traditional illustration
              • Tattoo Design
              • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
              • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
              • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
              • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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              Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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              577,413
              • Traditional illustration
              • Fine Arts
              • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
              • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
              • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
              • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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              Masquespacio Masquespacio @masquespacio Valencia, Spain
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              440,182
                • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
                • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
                • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
                • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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                Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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                286,542
                • Ceramics
                • Fine Arts
                • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
                • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
                • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
                • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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                Alicia Aradilla Alicia Aradilla @a_aradilla Madrid, Spain
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                125,552
                • Advertising
                • Art Direction
                • My Course Project: Watercolor Travel Notebook. Traditional illustration project by Alicia Aradilla - 02.05.2021
                • Kaiku jurado de concurso. Traditional illustration project by Alicia Aradilla - 07.06.2020
                • Libro Sevilla Acuarelas de Viaje. Traditional illustration project by Alicia Aradilla - 10.03.2020
                • HP Creadores. Traditional illustration project by Alicia Aradilla - 10.08.2020
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                Puño Puño @puno Medellín, Colombia
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                859,175
                • Traditional illustration
                • Photography
                • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
                • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
                • Class notes. Traditional illustration project by Puño - 03.08.2017
                • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
              • Staff
                Gabriel Suchowolski · microbians Gabriel Suchowolski · microbians @microbians Creative + Art Senior Director Madrid, Spain
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                108,997
                • Digital Illustration
                • 2D Animation
                • Taxi Laser / The Signal. Digital Illustration, and Collage project by Gabriel Suchowolski · microbians - 11.29.2024
                • REDsistance - The Spellcasters. Traditional illustration, Comic, and Manga project by Gabriel Suchowolski · microbians - 12.12.2022
                • Logotypes II. Design, and Logo Design project by Gabriel Suchowolski · microbians - 11.29.2022
                • REDsistance Burn Edition. Traditional illustration project by Gabriel Suchowolski · microbians - 06.12.2022
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                Domestika Domestika @domestika Berkeley, United States
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                1. Creatives
                2. Lurigancho-Chosica, Peru
                3. Mariana Cabrera

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