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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Maria

Maria

@mtriun

Cagliari, Italy

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    Fatto Fatto @fatto Tulsa, Chile
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    30,083
    • Design
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    • Investigaciones con Rafia. Design, Jewelr, and Design project by Fatto - 10.21.2020
    • Punto peyote. Arts, Crafts, Creativit, Jewelr, and Design project by Fatto - 06.01.2020
    • Aros. Arts, Crafts, Creativit, Jewelr, and Design project by Fatto - 06.01.2020
    • Macramé . Jewelr, and Design project by Fatto - 06.01.2020
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    Marion Mazô Marion Mazô @marionmazo Lormes, France
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    45,076
      • Swallows. Jewelr, Design, Pattern Design, Fashion Design, Accessor, and Design project by Marion Mazô - 01.18.2024
      • Virna Bracelet. Jewelr, Design, Weaving, Accessor, and Design project by Marion Mazô - 07.29.2023
      • Daisy Green. Weaving, Jewelr, and Design project by Marion Mazô - 07.29.2023
      • Paon Bracelet. Jewelr, Design, Weaving, Fashion Design, Accessor, and Design project by Marion Mazô - 11.10.2022
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      Valentina Toro Valentina Toro @valentinatorog Ilustradora y escritora Medellín, Colombia
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      55,929
      • Traditional illustration
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      • Mi Proyecto del curso: Creación de personajes para historias ilustradas. Traditional illustration, Character Design, Editorial Design, Writing, Drawing, Stor, board, Children's Illustration, and Narrative project by Valentina Toro - 09.08.2021
      • Exploraciones ll. Traditional illustration project by Valentina Toro - 09.07.2021
      • Exploraciones. Traditional illustration project by Valentina Toro - 09.07.2021
      • My monster and I. Traditional illustration, and Writing project by Valentina Toro - 09.14.2019
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      Ingela P Arrhenius Ingela P Arrhenius @hello_ingela Stockholm, Sweden
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      9,328
      • Traditional illustration
      • Sketching
      • My project for course: Style Exploration for Illustration. Vector Illustration, Drawing, Digital Illustration, Children's Illustration, and Digital Drawing project by Ingela P Arrhenius - 10.03.2023
      • My project in Vintage Illustration for Engaging Children’s Books course. Editorial Design, Paper Craft, Bookbinding, Children's Illustration, Narrative, and Children's Literature project by Ingela P Arrhenius - 01.25.2022
      • OMM Design. Design, and Traditional illustration project by Ingela P Arrhenius - 11.19.2021
      • Wallpaper for Photowall. Traditional illustration project by Ingela P Arrhenius - 11.19.2021
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      Sarah Hand Sarah Hand @the_sarah_hand Richmond, United States
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      22,110
      • Sculpture
      • 3D
      • My project in Paper Mache for Beginners: Sculpt a Colorful Character course. Character Design, To, Design, Art To, and s project by Sarah Hand - 07.09.2021
      • My Papier Mache Book!. Traditional illustration, Character Design, Painting, and Sculpture project by Sarah Hand - 07.02.2021
      • Curious Confections - a few of my favorites from my recent exhibition. Painting, and Traditional illustration project by Sarah Hand - 07.02.2021
      • Picture Book collaboration (my illustrations) at Richmond Young Writers. Traditional illustration, and Painting project by Sarah Hand - 07.02.2021
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      Tabara N'Diaye Tabara N'Diaye @tabara_ndiaye London, United Kingdom
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      7,790
      • Arts & Crafts
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      • Twine Basket . Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
      • Wax Yarn Basket . Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
      • Cane Lampshade. Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
      • Woven Easter Eggs. Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
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      María Romero Laspiur María Romero Laspiur @mrlaspiur DISEÑADORA DE JOYERIA EN IMPRESIÓIN 3D Donostia-San Sebastian, Spain
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      5,773
      • Design
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      • Mi proyecto del curso: Impresión 3D para joyería y accesorios. Design, 3D, Arts, Crafts, Jewelr, Design, 3D Design, and DIY project by María Romero Laspiur - 11.04.2022
      • NAGUISA X MRLASPIUR. Design, 3D, Accessor, Design, Costume Design, Arts, Crafts, Jewelr, Design, and Product Design project by María Romero Laspiur - 04.01.2022
      • COLECCIÓN CALA. Design, Accessor, Design, Arts, Crafts, Jewelr, Design, and Fashion Design project by María Romero Laspiur - 06.01.2022
      • EXPOSICIÓN PARAMETRICAS - MONEO BROCK. Design, 3D Modeling, 3D, 3D Design, and Fashion Design project by María Romero Laspiur - 11.09.2021
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      Adriana Torres Adriana Torres @soymigadepan Soy diseñadora y creadora de MIGA DE PAN. Estudié Arquitectura, Diseño Gráfico, Bellas Artes e ilustración. Colaboré con firmas como Seletti, Crate & Barrel, El Espartano y Tea Connection. Buenos Aires, Argentina
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      67,335
      • Embroidery
      • Traditional illustration
      • Fieltro. Arts, Crafts, Character Design, and Product Design project by Adriana Torres - 07.24.2017
      • Mochilas y bolsos. Embroider, Art Direction, Product Design, and Product Photograph project by Adriana Torres - 07.29.2017
      • Catalogue Magazine. Embroider, and Traditional illustration project by Adriana Torres - 03.09.2011
      • Bordado 3D. Embroider, and Children's Illustration project by Adriana Torres - 01.29.2018
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      Diana Cunha Diana Cunha @dianacunha Cascais, Portugal
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      11,054
      • Design
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      • Tapeçaria Hotel Pure Formosa. Textile Design & Interior Design project by Diana Cunha - 01.19.2022
      • Hotel no Dubai - Painel em Macramé. Textile Design & Interior Design project by Diana Cunha - 02.07.2022
      • Tapeçaria para Leilão do Café Joyeux em Lisboa. Textile Design & Interior Design project by Diana Cunha - 05.11.2021
      • Quinta da Marinha - Painéis de Parede | Tapeçarias | Candeeiros. Textile Design, Interior Design, Arts, and Crafts project by Diana Cunha - 07.22.2021
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      Moncho Massé Moncho Massé @moncho_masse Motion Designer Barcelona, Spain
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      73,786
      • Design
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      • Link en la Mazmorra. Animation, Character Design, Character Animation, and 2D Animation project by Moncho Massé - 09.30.2021
      • Skillz - eSports for everyone. Animation, 2D Animation, Character Animation, Traditional illustration, and Vector Illustration project by Moncho Massé - 02.18.2019
      • Christmas Characters. Animation, Character Animation, and Vector Illustration project by Moncho Massé - 01.22.2018
      • Financial First Steps (Protective Life Foundation). Animation, and Character Animation project by Moncho Massé - 09.01.2017
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      Rubén Ferlo Rubén Ferlo @rubenferlo Diseñador gráfico y Director de arte Madrid, Spain
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      16,900
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      • My Course Project: Logo Design: Master Graphic Synthesis. Br, ing, Identit, and Graphic Design project by Rubén Ferlo - 11.11.2020
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      • 36 Days of Type —2019. Art Direction, Logo Design, Graphic Design, and Lettering project by Rubén Ferlo - 10.05.2020
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      Elizabeth Olwen Elizabeth Olwen @elizabetholwen Lisbon, Portugal
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      7,842
      • Design
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      • Delightful Collection for Talking Out of Turn . Traditional illustration, Accessor, Design, Art Direction, Product Design, Pattern Design, Creativit, Drawing, Digital Illustration, Decoration, Stationer, Design, and Textile Design project by Elizabeth Olwen - 02.25.2023
      • Mindful Collection for Tate + Zoey. Design, Traditional illustration, Product Design, and Pattern Design project by Elizabeth Olwen - 04.01.2021
      • Rugs & Pillows for Peking Handicraft. Design, Traditional illustration, Product Design, Pattern Design & Interior Design project by Elizabeth Olwen - 07.31.2022
      • Sneakers for Keds. Design, Traditional illustration, Product Design, Pattern Design, and Graphic Design project by Elizabeth Olwen - 03.01.2021
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      Anna Süßbauer Anna Süßbauer @annasuessbauer Illustrator Cologne, Germany
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      1,514
      • Traditional illustration
      • Digital Illustration
      • Mein Abschlussprojekt für den Kurs: Figurenfabrik: Illustriere kreative Charaktere für Kinder. Character Design, Digital Illustration, Children's Illustration, and Picturebook project by Anna Süßbauer - 09.30.2022
      • Rock-a-bye Tree Sloth. Traditional illustration, Children's Illustration, and Picturebook project by Anna Süßbauer - 08.27.2019
      • Die kleine Brigitte: Wer hat sich noch im Baum versteckt?. Traditional illustration, Children's Illustration, and Editorial Illustration project by Anna Süßbauer - 08.05.2021
      • Die kleine Brigitte: Bei wem brennt noch Licht?. Traditional illustration, Children's Illustration, and Editorial Illustration project by Anna Süßbauer - 05.17.2021
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      Julie Mellan Julie Mellan @julie_mellan Lyon, France
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      36,267
        • L'année du tigre. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.07.2022
        • The Festival of Lights. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 12.22.2020
        • Bedtime Story. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.04.2022
        • Promener sa tortue. Traditional illustration, Children's Illustration, and Watercolor Painting project by Julie Mellan - 03.04.2022
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        Ely Ely Ilustra Ely Ely Ilustra @elyelyilustra Mexico City, Mexico
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        12,208
        • Design
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        • Ilustraciones rojas. Traditional illustration, and Vector Illustration project by Ely Ely Ilustra - 10.19.2018
        • Diseño de Mosaico. Street Art, Br, ing, Identit, Interior Design, Traditional illustration, and Vector Illustration project by Ely Ely Ilustra - 10.19.2018
        • Patterns. Pattern Design, and Traditional illustration project by Ely Ely Ilustra - 10.19.2018
        • Illustrated Women. Traditional illustration, Digital Illustration, and Vector Illustration project by Ely Ely Ilustra - 10.19.2018
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        Tati Abaurre Tati Abaurre @tatiabaurre Pattern designer & Illustrator Oakville, Canada
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        7,022
        • Children's Illustration
        • Traditional illustration
        • Woodland critters collection. Traditional illustration, Product Design, Pattern Design, and Digital Illustration project by Tati Abaurre - 04.19.2023
        • Sloth Birthday invitation | Minted. Children's Illustration, Digital Illustration, and Traditional illustration project by Tati Abaurre - 11.18.2022
        • Greeting cards for Stormy Knight. Traditional illustration, Digital Illustration, and Artistic Drawing project by Tati Abaurre - 11.18.2022
        • Lion King pattern for Little Sleepies. Traditional illustration, Pattern Design, and Children's Illustration project by Tati Abaurre - 11.18.2022
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        Tatiana Nedialkova Tatiana Nedialkova @softerandwild England, United Kingdom
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        2,712
        • Design
        • Branding & Identity
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        Beth Pegler Beth Pegler @beth_pegler Sheffield, United Kingdom
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        15,505
        • Arts & Crafts
        • Fine Arts
        • My project for course: Rope Jewelry for Beginners: Make Your Own Necklaces. Arts, Crafts, Jewelr, Design, Macramé, and Textile Design project by Beth Pegler - 05.19.2022
        • Spring/Summer 2021. Jewelr, Design, Creativit, Arts, and Crafts project by Beth Pegler - 03.22.2022
        • Sand cast collection . Arts, Crafts, Jewelr, Design, and Creativit project by Beth Pegler - 03.22.2022
        • Autumn/Winter 2017 photoshoot. Accessor, Design, Creative Consulting, Arts, Crafts, Jewelr, Design, Creativit, Fashion Photograph, Fiber Arts, and Macramé project by Beth Pegler - 03.21.2022
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        Laura Bossi - Shambaloo Laura Bossi - Shambaloo @shambaloo Fiber artist Lombardía, Italy
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        2,823
        • Traditional illustration
        • Fine Arts
        • My course project: Macramé for woven stories. Accessor, Design, Arts, Crafts, Interior Design, Decoration, Fiber Arts, Macramé, and Textile Design project by Laura Bossi - Shambaloo - 01.16.2022
        • Matrimonio in collaborazione con Martina De Robertis (the marthy’s vintage garden) foto di Margherita Calati, pubblicato su Junebug Weddings. Macramé, and Events project by Laura Bossi - Shambaloo - 11.26.2021
        • Servizio fotografico in collaborazione con Martina Polimeni, foto di Wedding Cherie. Macramé, and Events project by Laura Bossi - Shambaloo - 11.26.2021
        • Servizio fotografico prenatale per Denise Giordano, foto di Wedding Cherie.. Design, and Macramé project by Laura Bossi - Shambaloo - 11.26.2021
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        Belen Senra Belen Senra @belensenra Diseño textil con técnicas tradicionales Jakarta, Indonesia
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        70,528
        • Design
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        • Doble Rainbow. Decoration project by Belen Senra - 08.10.2019
        • Velvet. Decoration project by Belen Senra - 08.10.2019
        • Velvet Collection. Decoration project by Belen Senra - 08.10.2019
        • Private residence in Miami, USA. Decoration project by Belen Senra - 08.10.2019
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        Puño Puño @puno Medellín, Colombia
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        863,800
        • Traditional illustration
        • Photography
        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Class notes. Traditional illustration project by Puño - 03.08.2017
        • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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        Pepita Sandwich Pepita Sandwich @pepitasandwich illustrator, author, cartoonist. New York, United States
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        8,645
        • Traditional illustration
        • Fine Arts
        • Women move mountains . Traditional illustration, Editorial Design, and Comic project by Pepita Sandwich - 10.31.2019
        • Womb Stories - Bodyform. Traditional illustration, and Advertising project by Pepita Sandwich - 09.30.2020
        • How to Travel in Time for New Yorker Magazine. Traditional illustration, Editorial Illustration, and Comic project by Pepita Sandwich - 03.26.2021
        • Faraway Sisterhood  - Contiki. Traditional illustration, Comic, and Content Marketing project by Pepita Sandwich - 03.07.2020
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        Laura Dalgaard Laura Dalgaard @lauradalgaard Knitwear design Copenhagen, Denmark
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        11,711
        • Design
        • Branding & Identity
        • Vermouth sweater and vest. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
        • Knitting patterns. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
        • House of Tomorrow (Graduation project). Arts, and Crafts project by Laura Dalgaard - 11.29.2021
        • Caught in the knit. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
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        Mela Pabón Navedo Mela Pabón Navedo @checkinmela Ilustradora, escritura y humor San Juan, Puerto Rico
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        2,454
        • Branding & Identity
        • Creative Consulting
        • PEPSI. Traditional illustration project by Mela Pabón Navedo - 12.09.2021
        • Querida Mela x EL PAÍS. Traditional illustration project by Mela Pabón Navedo - 12.09.2021
        • McDonalds . Traditional illustration project by Mela Pabón Navedo - 12.09.2021
        • BLUE MOON . Traditional illustration, and Advertising project by Mela Pabón Navedo - 12.03.2021
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        72kilos 72kilos @72kilos Bilbao, Spain
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        5,607
        • Traditional illustration
        • Libro LAS COSAS QUE IMPORTAN. Writing, and Digital Illustration project by 72kilos - 11.11.2020
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        Christine Leech Christine Leech @sewyeah crafter, propmaker, art director London, United Kingdom
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        8,861
        • Mobile Photography
        • Arts & Crafts
        • VALENTINES POMPOM WREATH. Arts, and Crafts project by Christine Leech - 02.09.2021
        • GIANT WREATH WITH LIGHTS. Arts, and Crafts project by Christine Leech - 01.09.2021
        • Mini Springtime wreath. Arts, and Crafts project by Christine Leech - 01.09.2021
        • Pompom wreath colour combinations. Arts, and Crafts project by Christine Leech - 01.09.2021
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        Mariana Baertl Mariana Baertl @marianabaertl Diseño y arte textil Lima District, Peru
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        43,157
        • Branding & Identity
        • Creative Consulting
        • Intervencion art toy Dino de OOAdventure. Art To, s, Textile Design, and Design project by Mariana Baertl - 01.17.2022
        • Coleccion bordada Mullierr. Design, and Textile Design project by Mariana Baertl - 01.17.2022
        • "Remnants" y "Awakening". Fine Arts, and Creativit project by Mariana Baertl - 07.08.2018
        • Espejos tejidos para Pieza. Creativit, Design, Furniture Design, and Making project by Mariana Baertl - 06.12.2019
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        Trini Guzmán (holaleon) Trini Guzmán (holaleon) @holaleon artista Tulsa, Chile
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        41,481
        • Traditional illustration
        • Fine Arts
        • Mural Casona General Holley. Street Art, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
        • Murales Edificio Apoquindo 2929. Street Art, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
        • Pantalones bordados. Embroider, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
        • Embroidered jackets. Embroider, and Creativit project by Trini Guzmán (holaleon) - 06.06.2019
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        Sara Ricciardi Sara Ricciardi @sararicciardi Toscana, Italy
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        4,759
          • METAMORFOSI. Design project by Sara Ricciardi - 03.02.2022
          • PECTEN. Design project by Sara Ricciardi - 03.02.2022
          • NATURA MORTA. Design project by Sara Ricciardi - 03.02.2022
          • IT'S TIME TO BLOOM. Design project by Sara Ricciardi - 03.02.2022
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          Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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          58,660
          • Arts & Crafts
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          • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
          • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
          • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
          • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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