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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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María José Cases Martín

María José Cases Martín

@mjcases

Zaragoza, Spain

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    Infinitos Lugares Infinitos Lugares @infinitoslugares Artista plástica y encuadernadora Bogota, Colombia
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    4,018
    • Design
    • Creative Consulting
    • Mi proyecto del curso: Bitácora de viaje para hacer avistamiento de ballenas en el pacífico Colombiano. Arts, Crafts, Fine Arts, Collage, Bookbinding, and DIY project by Infinitos Lugares - 02.27.2023
    • Bitácoras para Ilo Hilo - Tienda de regalos . Bookbinding project by Infinitos Lugares - 05.12.2022
    • Bitácoras tenderiles para El Deambulante . Bookbinding, Collage, and Design project by Infinitos Lugares - 05.12.2022
    • Bitácoras en colaboración con Mandalara. Design, and Bookbinding project by Infinitos Lugares - 05.12.2022
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    Maru Godas Maru Godas @marugodas Artista visual Barcelona, Spain
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    52,956
    • Traditional illustration
    • Acrylic Painting
    • My course project: Sketchbook design and binding. Traditional illustration, Arts, Crafts, Bookbinding, DIY, and Sketchbook project by Maru Godas - 10.24.2022
    • My Course Project: Nature with Acrylic Paint: From Notebook to Canvas . Traditional illustration, Painting, Acr, lic Painting, and Sketchbook project by Maru Godas - 07.26.2021
    • Fashion & Arts Magazine. El mundo gira. Traditional illustration, and Gouache Painting project by Maru Godas - 12.22.2020
    • Paint Your World: Gouache Sketchbook. Street Art, and Traditional illustration project by Maru Godas - 11.29.2020
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    Aniko Villalba Aniko Villalba @aniko Soy autora de libros y diarios interactivos de viajes, escritura y creatividad. Dicto talleres de escritura, tengo experiencia como editora, tengo dos blogs y me dediqué a viajar por el mundo como cronista de viajes durante 10 años. Amsterdam, Netherlands
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    79,091
    • Writing
    • Narrative
    • Kit de exploración (set de papelería interactiva). Writing, Stationer, Design, and Creative Writing project by Aniko Villalba - 03.01.2022
    • My course project: Travel Journal: Documenting Emotions and Memories. Sketchbook, Narrative, Non-Fiction Writing, and Creative Writing project by Aniko Villalba - 03.08.2023
    • Soy la ciudad que habito - Un diario para explorar tu ciudad y conocerte más. Writing, Creative Writing, and Creativit project by Aniko Villalba - 03.30.2022
    • Mi Proyecto del curso: Gimnasio de escritura: de la hoja en blanco a la práctica cotidiana. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Aniko Villalba - 03.04.2022
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    Chris Henton Chris Henton @ch_illustrates Capturing architectural details with pencil! London, United Kingdom
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    5,357
    • Pencil Drawing
    • Artistic Drawing
    • Doors of Rome. Traditional illustration, Pencil Drawing, Drawing, Realistic Drawing, Architectural Illustration, and Architecture project by Chris Henton - 06.26.2023
    • St Paul's Cathedral . Pencil Drawing, Architectural Illustration, Realistic Drawing, and Drawing project by Chris Henton - 03.06.2023
    • East India Pub . Architectural Illustration, Pencil Drawing, and Fine Arts project by Chris Henton - 03.06.2023
    • Ibrox Stadium Illustration. Design, Logo Design, and Architectural Illustration project by Chris Henton - 03.06.2023
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    Edy Rios Edy Rios @edyrios Acuarelista viajero Huaraz, Peru
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    8,498
    • Watercolor Painting
    • Traditional illustration
    • Montaña nevada roja. Traditional illustration, Watercolor Painting, L, scape Architecture, and Painting project by Edy Rios - 03.30.2022
    • Tren en vía. Watercolor Painting, and Traditional illustration project by Edy Rios - 03.30.2022
    • Paisaje rural . Watercolor Painting, Traditional illustration, L, scape Architecture, and Painting project by Edy Rios - 03.30.2022
    • Laguna 69 al oil pastel, colaboración con Stabilo. Traditional illustration, Drawing, and Painting project by Edy Rios - 03.30.2022
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    Antonia Reyes Montealegre Antonia Reyes Montealegre @paraiso__perdido Wildlife illustrator, travel writer and visual storyteller Tulsa, Chile
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    52,733
    • Naturalistic Illustration
    • Storytelling
    • The Giants: Whales in Watercolor. Naturalistic Illustration, Watercolor Painting, and Traditional illustration project by Antonia Reyes Montealegre - 02.09.2024
    • Chucao - Unveiling the secretes of the chilean temperate forest. Naturalistic Illustration, and Watercolor Painting project by Antonia Reyes Montealegre - 10.11.2023
    • Momot. Naturalistic Illustration, and Watercolor Painting project by Antonia Reyes Montealegre - 06.11.2023
    • Carancho / Crested caracara. Traditional illustration, Watercolor Painting, Fine Arts, and Painting project by Antonia Reyes Montealegre - 10.26.2022
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    Cinzia Zenocchini Cinzia Zenocchini @cinziazenocchini Illustratrice Milán, Italy
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    1,299
    • Traditional illustration
    • Fine Arts
    • Il mio progetto del corso: Illustrazione ad acquerello: cattura l'essenza di un momento. Painting, Sketching, Digital Illustration, and Watercolor Painting project by Cinzia Zenocchini - 04.28.2023
    • A pair to last. Traditional illustration, Advertising, and Fashion Illustration	 project by Cinzia Zenocchini - 06.30.2022
    • iO Fashion by Corriere della Sera. Traditional illustration, Advertising, and Editorial Illustration project by Cinzia Zenocchini - 06.30.2022
    • Ethimo Allaperto. Design, Ink Illustration, and Traditional illustration project by Cinzia Zenocchini - 06.30.2022
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    Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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    411,162
    • Fine Arts
    • Arts & Crafts
    • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
    • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
    • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
    • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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    Weronika Rafa Weronika Rafa @grraffa Designer / Creative Director London, United Kingdom
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    3,748
    • Design
    • Branding & Identity
    • A book about interpersonal attraction. Design, Editorial Design, T, pograph, Collage, Digital Design, Stor, telling, Narrative, and Printing project by Weronika Rafa - 01.10.2023
    • Academic Support Calendars. Design, Editorial Design, Poster Design, Lettering, T, pograph, and Printing project by Weronika Rafa - 01.24.2023
    • Postgraduate Shows 2018. Design, Art Direction, Creative Consulting, and Events project by Weronika Rafa - 01.23.2023
    • Hardcover Guide. Design, Bookbinding, Editorial Design, Vector Illustration & Information Design project by Weronika Rafa - 01.24.2023
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    Yaopey Yong Yaopey Yong @yaopey Manchester, United Kingdom
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    23,140
      • My project in Color Theory in Photography course. Color Theor, and Photograph project by Yaopey Yong - 04.17.2021
      • Architecture. Architectural Photograph, Fine-Art Photograph, and Photograph project by Yaopey Yong - 04.08.2021
      • Landscape. Fine-Art Photograph, and Photograph project by Yaopey Yong - 04.08.2021
      • Urbanscape. Fine-Art Photograph, and Photograph project by Yaopey Yong - 04.08.2021
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      Urban Anna Urban Anna @urbananna Making the mundane magical! Heerenveen, Netherlands
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      17,355
      • Architectural Illustration
      • Traditional illustration
      • Urban Anna Sticker Book. Traditional illustration, Drawing, Painting, Watercolor Painting, and Children's Illustration project by Urban Anna - 01.04.2025
      • El Mueble magazine came with three prints of my watercolors. Traditional illustration, Architectural Illustration, Drawing, and Watercolor Painting project by Urban Anna - 09.01.2024
      • New colouring book! Urban Colouring part 2. Traditional illustration, Children's Illustration, Ink Illustration, and Watercolor Painting project by Urban Anna - 10.21.2024
      • Imaginary shop illustration for Tease Me. Architectural Illustration, Ink Illustration, Watercolor Painting, and Drawing project by Urban Anna - 05.26.2024
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      Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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      155,445
      • Design
      • Branding & Identity
      • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
      • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
      • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
      • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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      Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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      387,854
      • Traditional illustration
      • Fine Arts
      • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
      • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
      • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
      • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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      Gonzalo Ibáñez Gonzalo Ibáñez @gibanez Acuarelista - Arquitecto Tulsa, Chile
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      28,680
      • Watercolor Painting
      • Architecture
      • Catedral da Sé, 2021. Architecture, Architectural Illustration, and Watercolor Painting project by Gonzalo Ibáñez - 03.03.2021
      • Atardecer dorado, 2020. Architectural Illustration, and Watercolor Painting project by Gonzalo Ibáñez - 11.30.2020
      • Cerro abajo en Viña del Mar, 2020. Architectural Illustration, and Watercolor Painting project by Gonzalo Ibáñez - 11.30.2020
      • Paseo nocturno, 2020. Architectural Illustration, and Watercolor Painting project by Gonzalo Ibáñez - 11.30.2020
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      Jess Wilson Jess Wilson @jswilson1984 London, United Kingdom
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      4,424
      • Web Design
      • IT
      • My project in Isometric Map Illustration: Capture a City's Vibrancy course. Traditional illustration, Infographics, Drawing, Digital Illustration, Artistic Drawing, and Digital Painting project by Jess Wilson - 07.02.2021
      • Sign Posts. Traditional illustration, and Screen Printing project by Jess Wilson - 02.12.2021
      • Nike. Advertising, Fashion Design, and Traditional illustration project by Jess Wilson - 02.12.2014
      • Various Editorials for Magazines. Editorial Illustration, and Traditional illustration project by Jess Wilson - 01.12.2011
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      Cristian Maturana Ortiz Cristian Maturana Ortiz @maturanaortiz Artista Visual y Fotógrafo Viña del Mar, Chile
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      10,840
      • Fine Arts
      • Street Art
      • "WORKER" Project to recover one of the three words that, along with Compañero and Pueblo, were banned by Augusto Pinochet and then removed from all legislation in which they appeared.. Concept Art project by Cristian Maturana Ortiz - 09.11.2019
      • "Cenotafio" Obra que trata sobre los rieles de tren que fueron empleados por la dictadura cívico-militar de Augusto Pinochet, para hacer desaparecer cuerpos de ejecutados políticos al lanzarlos al mar.. Concept Art project by Cristian Maturana Ortiz - 11.10.2017
      • "Cambalache" Proyecto que trata sobre la desaparición de Alejandro Parada, en el contexto de la dictadura cívico-militar de Augusto Pinochet.. Concept Art project by Cristian Maturana Ortiz - 04.10.2017
      • "C.M./C.M. (Yo es Otro)" Serie que a través de la construcción de un universo de homónimos al autor, pone en valor al trabajo como elemento de identidad.. Portrait Photograph project by Cristian Maturana Ortiz - 07.10.2008
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      Marcelo Di Rienzo Marcelo Di Rienzo @marcedirienzo Fotógrafo Barcelona, Spain
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      859
      • Fine-Art Photography
      • Photography
      • Stage Matteo. Photograph project by Marcelo Di Rienzo - 01.29.2022
      • Agua Florida. Photograph project by Marcelo Di Rienzo - 01.29.2022
      • My Course Project: Expressive Black and White Photography with Natural Light. Photograph, Photo Retouching, Portrait Photograph, Photographic Lighting, and Studio Photograph project by Marcelo Di Rienzo - 08.24.2021
      • Portraits. Photograph project by Marcelo Di Rienzo - 08.14.2021
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      Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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      571,632
      • 3D
      • Branding & Identity
      • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
      • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
      • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
      • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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      Emilie Guelpa Emilie Guelpa @emilie_griottes París, France
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      2,667
        • Personnel. Photograph project by Emilie Guelpa - 02.15.2022
        • Livres de cuisine. Photograph project by Emilie Guelpa - 02.15.2022
        • Goûter au coeur des montagnes. Costume Design, Instagram Photograph, and Food Photograph project by Emilie Guelpa - 08.10.2021
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        Javier Alcaraz Javier Alcaraz @javieralcaraz Diseño editorial y tipográfico. Campanet, Spain
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        128,982
          • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
          • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
          • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
          • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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          Elaine Li Elaine Li @lielaine Photographer & Creative director Sydney, Australia
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          4,187
          • Photography
          • Film, Video & TV
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          Gustavo Minas Gustavo Minas @gustavominas Fotógrafo St. Louis, Brazil
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          34,179
          • Photography
          • Video
          • Rua Augusta. Photograph, Portrait Photograph, Digital Photograph, Outdoor Photograph, Lifest, le Photograph, and Self-Portrait Photograph project by Gustavo Minas - 12.04.2021
          • Projeto Final - São Paulo. Photograph, and Fine-Art Photograph project by Gustavo Minas - 11.01.2020
          • Salvador. Photograph, and Fine-Art Photograph project by Gustavo Minas - 02.02.2020
          • Brasilia. Photograph, and Outdoor Photograph project by Gustavo Minas - 03.03.2020
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          Julieta La Valle Julieta La Valle @julietalavalle Buenos Aires, Argentina
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          33,343
          • Design
          • Art Direction
          • Law & Order . Animation, Film, Video, and TV project by Julieta La Valle - 09.24.2020
          • MINI Furniture. Arts, Crafts, Fine Arts, Furniture Design, and Making project by Julieta La Valle - 07.07.2020
          • VODAFONE. Arts, and Crafts project by Julieta La Valle - 06.02.2019
          • VODAFONE. Arts, and Crafts project by Julieta La Valle - 11.02.2013
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          Little Hannah Little Hannah @littlehannah Creadora de Little Hannah Madrid, Spain
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          105,747
          • Product Design
          • Decoración escaparate Cenas Adivina Home. Design, Lettering, Creativit, Creative Writing, and Decorative Painting project by Little Hannah - 09.01.2021
          • Colección para Mintopía Studio. Design, Traditional illustration, Stationer, and Design project by Little Hannah - 05.01.2021
          • Mi Proyecto del curso:  Bullet journal creativo: planificación y creatividad . Traditional illustration, Lettering, Drawing, H, Lettering, Management, and Productivit project by Little Hannah - 02.01.2021
          • Proceso de diseño para Little Hannah. Pencil Drawing project by Little Hannah - 02.26.2021
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          Enya Todd Enya Todd @enya_todd Illustrator Bath, United Kingdom
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          7,113
          • Photography
          • Film, Video & TV
          • My project in  Flavorful Food Illustration with Watercolor course. Traditional illustration, Fine Arts, Painting, and Watercolor Painting project by Enya Todd - 03.03.2022
          • Easter editorial . Traditional illustration project by Enya Todd - 02.23.2022
          • Cooking techniques . Traditional illustration project by Enya Todd - 02.23.2022
          • British Airways inflight magazine. Traditional illustration project by Enya Todd - 02.23.2022
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          Lapin Lapin @lapinbarcelona Barcelona, Spain
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          143,773
            • Deutsches Museum. Sketching, Sketchbook, Editorial Design, and Picturebook project by Lapin - 05.08.2025
            • Workshops with Lapin. Sketching, and Sketchbook project by Lapin - 02.20.2025
            • my best wishes for this new year!. Traditional illustration, Digital Illustration, Drawing, Arts, Crafts, Fine Arts, Textile Design, Watercolor Painting, Creativit, Fashion Design, Interior Design, Decoration, Pencil Drawing, Sketching, Pattern Design, and Botanical Illustration project by Lapin - 01.16.2025
            • Stickers collection by Lapin. Accessor, Design, Sketching, Drawing, Watercolor Painting, Children's Illustration, and Botanical Illustration project by Lapin - 05.22.2024
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            Jodi Moreno Jodi Moreno @jodi_m_moreno Mexico City, Mexico
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            18,679
              • seasonal tabletop styling, instagram images, for Veuve Cliquot champagne . Design, Art Direction, Creative Consulting, Instagram, Food Photograph, Floral, and Plant Design project by Jodi Moreno - 08.24.2021
              • recipe development and styling collaboration with hotel, Coqui Coqui . Art Direction, Creative Consulting, Instagram, and Food Photograph project by Jodi Moreno - 08.24.2021
              • COOKBOOK: More with Less, Whole Food Cooking Made Irresistibly Simple. Published in 2018, and nominated for a James Beard Award. I was the creator, writer, and stylist for my book. . Art Direction, Photograph, Editorial Design, Stor, telling, Food Photograph, Lifest, le Photograph, Floral, and Plant Design project by Jodi Moreno - 04.24.2018
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              Julia Nimke Julia Nimke @julia_nimke Berlin, Germany
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              16,508
              • Photography
              • Film, Video & TV
              • Suzuki / Automotive photo shooting . Commercial Photograph project by Julia Nimke - 03.18.2021
              • Gumotex Kayak / Commercial shooting. Commercial Photograph, Lifest, and le Photograph project by Julia Nimke - 03.18.2021
              • Commercial Shooting for Huesler . Outdoor Photograph, and Photograph project by Julia Nimke - 03.18.2021
              • Air Canada / On commission in India. Commercial Photograph, and Photograph project by Julia Nimke - 03.18.2021
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              Alicia Aradilla Alicia Aradilla @a_aradilla Madrid, Spain
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              126,596
              • Advertising
              • Art Direction
              • My Course Project: Watercolor Travel Notebook. Traditional illustration project by Alicia Aradilla - 02.05.2021
              • Kaiku jurado de concurso. Traditional illustration project by Alicia Aradilla - 07.06.2020
              • Libro Sevilla Acuarelas de Viaje. Traditional illustration project by Alicia Aradilla - 10.03.2020
              • HP Creadores. Traditional illustration project by Alicia Aradilla - 10.08.2020
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              Santos Román Santos Román @santos_roman Fotógrafo de mascotas Barcelona, Spain
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              14,790
              • Film, Video & TV
              • Photography
              • Mi Proyecto del curso: Fotografía de perros. Portrait Photograph project by Santos Román - 12.03.2019
              • Peluches. Product Photograph project by Santos Román - 10.04.2019
              • Let´s play. Photograph project by Santos Román - 10.04.2019
              • Snackys Dent. Product Photograph project by Santos Román - 10.04.2019
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