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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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johanna_hartmann

johanna_hartmann

@johanna_hartmann

Oise, France

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    Domestika Domestika @domestika Berkeley, United States
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      David Morales David Morales @dava22 Barcelona, Spain
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      • Mi Proyecto del curso: Diario ilustrado: llena tu sketchbook de vivencias. Traditional illustration, Sketching, Drawing, Sketchbook & Ink Illustration project by David Morales - 12.06.2021
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      • Inktober 2020. Design, Traditional illustration, Drawing, Ink Illustration, and Naturalistic Illustration project by David Morales - 10.01.2020
      • Inktober 2019. Traditional illustration, Ink Illustration, Poster Design, Drawing, and Artistic Drawing project by David Morales - 10.01.2019
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      • Algunas Caricaturas. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
      • MIRADA DEL PAISAJE NATURAL. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
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      • FIGURAS. Fine Arts project by Daniel "Pito" Campos - 10.04.2019
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      Berta Llonch Berta Llonch @bertallonch_ Artista plástica e ilustradora Madrid, Spain
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      • Traditional illustration
      • Fractario. Traditional illustration, Watercolor Painting, Fine Arts, and Painting project by Berta Llonch - 05.13.2021
      • Desde mi transporte favorito. Traditional illustration, Drawing, Watercolor Painting, Painting, and Fine Arts project by Berta Llonch - 05.13.2021
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      • Libro: La vida secreta de las Hadas. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
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      • Ilustración Editorial . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      Fujiko Rose Fujiko Rose @fujiko_rose Welwyn, United Kingdom
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      • My project for course: Contemporary Botanical Illustration with Ink. Traditional illustration, Artistic Drawing, Botanical Illustration & Ink Illustration project by Fujiko Rose - 03.24.2023
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      Tabara N'Diaye Tabara N'Diaye @tabara_ndiaye London, United Kingdom
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      • Twine Basket . Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
      • Wax Yarn Basket . Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
      • Cane Lampshade. Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
      • Woven Easter Eggs. Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
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      Johanna Forster Johanna Forster @johannaforster Illustrator Saarbrücken, Germany
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        • Mein Abschlussprojekt für den Kurs: Von der Natur inspiriert: Illustriere niedliche Charaktere. Character Design, Drawing, Digital Illustration, and Digital Drawing project by Johanna Forster - 03.23.2023
        • Forest guardian. Traditional illustration project by Johanna Forster - 05.17.2022
        • Fantastic creatures inspired by nature. Traditional illustration project by Johanna Forster - 05.17.2022
        • Nature studies. Sketchbook, and Traditional illustration project by Johanna Forster - 05.17.2022
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        Tianyin Wang Tianyin Wang @tianyin1230 Artist London, United Kingdom
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        6,134
        • Artistic Drawing
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        • Fox Drawing. Traditional illustration, Arts, Crafts, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by Tianyin Wang - 05.10.2023
        • half-length portrait. Traditional illustration, Arts, Crafts, Fine Arts, Painting, Sketching, Drawing, Pencil Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by Tianyin Wang - 04.24.2023
        • Bullfinch bird charcoal drawing step by step. Traditional illustration, Arts, Crafts, Fine Arts, Painting, Pencil Drawing, Drawing, Artistic Drawing, and Realistic Drawing project by Tianyin Wang - 04.18.2023
        • My project for course: Expressive Drawing with Charcoal
. Fine Arts, Drawing, Portrait Drawing, and Naturalistic Illustration project by Tianyin Wang - 10.12.2022
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        eleanor doughty eleanor doughty @herbcoil Illustrator & Urban Sketcher Seattle, United States
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        • Pike Place Market. Painting, Sketching, Pencil Drawing, Drawing, Watercolor Painting, Artistic Drawing, Sketchbook, Ink Illustration, and Colored Pencil Drawing project by eleanor doughty - 09.19.2023
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        • Summer Sketchbook 2022. Traditional illustration, Sketching, Sketchbook, Painting, Watercolor Painting, and Drawing project by eleanor doughty - 10.13.2022
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        Richard Mehl Richard Mehl @richardmehl New York, United States
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        • PSA Film Society. Graphic Design project by Richard Mehl - 12.20.2021
        • Philharmonia Orchestra of Yale posters. Graphic Design project by Richard Mehl - 12.20.2021
        • Leonard Cheshire. Graphic Design project by Richard Mehl - 12.20.2021
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        Maximiliano Vera Herrera Maximiliano Vera Herrera @vh_max Mexico City, Mexico
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        4,884
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        • RETRATOS. Traditional illustration, and Digital Illustration project by Maximiliano Vera Herrera - 03.07.2022
        • Paisajismo Digital . Traditional illustration, Animation, and Digital Painting project by Maximiliano Vera Herrera - 03.05.2022
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        • 2049. Traditional illustration, and Character Design project by Maximiliano Vera Herrera - 03.03.2022
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        Maru Godas Maru Godas @marugodas Artista visual Barcelona, Spain
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        51,102
        • Traditional illustration
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        • Mi proyecto del curso: Diseño y encuadernación de sketchbooks. Traditional illustration, Arts, Crafts, Bookbinding, DIY, and Sketchbook project by Maru Godas - 10.24.2022
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        Jessica Smith Jessica Smith @jessica_smith_illustration Illustrator Bath, United Kingdom
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        • My project for course: Travel Sketchbook Illustration with Gouache. Painting, Drawing, Sketchbook, and Gouache Painting project by Jessica Smith - 04.11.2023
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        Eduardo Bajzek Eduardo Bajzek @bajzek São Paulo, Brazil
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        13,681
        • Traditional illustration
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        • Variação do projeto do meu curso "Ilustração Artística de Arquitetura". Traditional illustration, Architecture, Drawing, Watercolor Painting, and Architectural Illustration project by Eduardo Bajzek - 07.15.2022
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        Bego Viñuela Galarraga Bego Viñuela Galarraga @caligrafiabilbao Calígrafa Bilbao, Spain
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        59,354
        • Calligraphy
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        • WORKSHOPS CALIGRAFIA. Calligraph, T, and pograph project by Bego Viñuela Galarraga - 06.10.2019
        • Proyectos de diseño + caligrafía. Calligraph, Design, T, and pograph project by Bego Viñuela Galarraga - 06.06.2019
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        Saleh Alenzave Saleh Alenzave @saleh_alenzawe Senior Architect İstanbul, Turkey
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        11,853
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        • My project for course: Architectural Sketching: Thinking with Pen and Paper. Architecture, Sketching, Drawing, Architectural Illustration, Sketchbook, and Spatial Design project by Saleh Alenzave - 02.26.2024
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        Laura Pérez Laura Pérez @lauraperezgranel Valencia, Spain
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        39,552
        • Traditional illustration
        • Only Murders in the building. Motion Graphics project by Laura Pérez - 09.06.2021
        • Proceso del álbum ilustrado 'SIRÈNES DE LÉGENDE'. Traditional illustration, and Children's Illustration project by Laura Pérez - 09.01.2020
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        Daphne Frizzle Daphne Frizzle @msfrizzleart South Portland, United States
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        1,616
        • Arts & Crafts
        • Creating with Kids
        • "An Early Spring's Fog" - Oil on Artefex Panel. Painting, Sketching, Creativit, and Oil Painting project by Daphne Frizzle - 04.23.2023
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        Ricardo Núñez Suarez Ricardo Núñez Suarez @rhinunez Ilustrador y Diseñador Gráfico Bogota, Colombia
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        16,637
        • Traditional illustration
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        • Especies, Enciclopedia ilustrada de todos lo mamíferos.. Traditional illustration, Art Direction, Graphic Design, Infographics, and Naturalistic Illustration project by Ricardo Núñez Suarez - 03.30.2021
        • My Course Project: Artistic Illustration Techniques with Graphite. Drawing, Pencil Drawing, Traditional illustration, and Naturalistic Illustration project by Ricardo Núñez Suarez - 02.02.2021
        • Mexico. Drawing, Pencil Drawing, Artistic Drawing, Traditional illustration, and Children's Illustration project by Ricardo Núñez Suarez - 03.06.2020
        • Colombia. Drawing, Pencil Drawing, Artistic Drawing, Traditional illustration, and Children's Illustration project by Ricardo Núñez Suarez - 03.06.2020
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        Daniel Torrent Riba Daniel Torrent Riba @danielitorrent Ilustrador de literatura infantil, juvenil y adulta, prensa y publicidad. Imparto talleres de ilustración en varias escuelas, en catalán, castellano, Inglés e italiano. Como pintor he expuesto en España, Italia, Francia, Hungría, México y Estados Unidos. Barcelona, Spain
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        11,184
        • Traditional illustration
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        • Mi Proyecto del curso: Dibujo expresivo de la figura humana: explora formas y colores. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Figure Drawing, and Gouache Painting project by Daniel Torrent Riba - 12.24.2021
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        Sara Paglia Sara Paglia @sarapaglia illustratrice Roma, Italy
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        3,668
        • Drawing
        • Il mio progetto del corso: Illustrazione con tecniche manuali di tratteggio e dripping. Character Design, Fine Arts, Painting, Watercolor Painting, Portrait Drawing, and Artistic Drawing project by Sara Paglia - 06.06.2022
        • Carta da parati per privato. Traditional illustration project by Sara Paglia - 03.07.2022
        • Rocky per privato.  project by Sara Paglia - 03.07.2022
        • De Niro per ristorante.  project by Sara Paglia - 03.07.2022
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        Kate Sutton Kate Sutton @suttonkate Ambleside, United Kingdom
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        57,833
        • Traditional illustration
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        • My project in Illustrated Life Journal: A Daily Mindful Practice course. Fine Arts, Sketching, Creativit, Drawing, and Sketchbook project by Kate Sutton - 06.28.2021
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        • Puzzle Design. Traditional illustration project by Kate Sutton - 03.04.2020
        • Rainbow puzzle. Traditional illustration project by Kate Sutton - 05.04.2020
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        Rachel Katstaller Rachel Katstaller @rachelkatstaller ✎ Insightful and vibrant illustrations. Innsbruck, Austria
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        3,868
        • Animated Illustration
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        • Color and Texture Toolbox. Traditional illustration, Sketchbook, and Color Theor project by Rachel Katstaller - 09.25.2022
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        • Patagonia Innsbruck Flagship Brand. Traditional illustration, Br, ing & Identit project by Rachel Katstaller - 12.01.2018
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        Jenny Adam Jenny Adam @ronkiponk Hamburg, Germany
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        7,392
        • Editorial Illustration
        • Traditional illustration
        • Mein Kursprojekt: Moderne Urban Sketching-Techniken in Mixed Media. Traditional illustration, Painting, Architectural Illustration & Ink Illustration project by Jenny Adam - 01.11.2022
        • Paintings from Ouessant. Painting, Acr, lic Painting, Traditional illustration, and Fine Arts project by Jenny Adam - 08.05.2021
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        • Portraits. Traditional illustration project by Jenny Adam - 08.05.2021
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        Marco Mazzoni Marco Mazzoni @marcomazzoniart Voghera, Italy
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        62,427
          • Graphite Drawings. Artistic Drawing, Fine Arts, Pencil Drawing, and Portrait Drawing project by Marco Mazzoni - 01.20.2021
          • Final  project of my course. Artistic Drawing project by Marco Mazzoni - 04.28.2020
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          • Contemporary Bestiary. Artistic Drawing, and Traditional illustration project by Marco Mazzoni - 02.04.2020
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          Agnès Decourchelle Agnès Decourchelle @agnes_decourchelle París, France
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          7,860
          • Design
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          • NEW YORK TIMES. Traditional illustration, Drawing, Artistic Drawing, and Editorial Illustration project by Agnès Decourchelle - 12.30.2021
          • BEFORE THE MOON, illustration pour la Mairie de Paris, 16e. Traditional illustration, Drawing, Realistic Drawing, Communication, and Editorial Illustration project by Agnès Decourchelle - 12.30.2021
          • L'HISTOIRE DE KATI, Gallimard Jeunesse. Traditional illustration, Children's Illustration, and Editorial Illustration project by Agnès Decourchelle - 12.30.2021
          • DESSINS PERSONNELS. Traditional illustration, Drawing, Pencil Drawing, Realistic Drawing, Artistic Drawing, Naturalistic Illustration, Colored Pencil Drawing, and Fine Arts project by Agnès Decourchelle - 12.30.2021
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          Fran Molina Fran Molina @franmolina Diseñador de Productos Málaga, Spain
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          21,062
          • Design
          • Traditional illustration
          • My Course Project: Introduction to Sketching for Product Design. Design, Product Design, Industrial Design, Traditional illustration, and Sketchbook project by Fran Molina - 11.04.2020
          • Sketching Workshop | 2020. Drawing, Design, Product Design & Industrial Design project by Fran Molina - 02.17.2020
          • Iconic Chairs Collection. Drawing, Design, Product Design, Industrial Design, Traditional illustration & Ink Illustration project by Fran Molina - 03.10.2018
          • Sketching Workshop | 2019. Drawing, Design, Product Design & Industrial Design project by Fran Molina - 10.11.2019
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          Albert Kiefer Albert Kiefer @housesketcher Creating Magic With Pictures Venlo, Netherlands
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          166,901
          • Digital Illustration
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          • Series of house sketches done in Januari '23. Traditional illustration project by Albert Kiefer - 05.01.2023
          • 120 Years of Harley-Davidson. Traditional illustration project by Albert Kiefer - 09.10.2022
          • Some recent sketches.... Traditional illustration project by Albert Kiefer - 06.08.2022
          • Venlose Vrind. Traditional illustration project by Albert Kiefer - 03.24.2022
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          Lapin Lapin @lapinbarcelona Barcelona, Spain
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          142,621
            • Deutsches Museum. Sketching, Sketchbook, Editorial Design, and Picturebook project by Lapin - 05.08.2025
            • Workshops with Lapin. Sketching, and Sketchbook project by Lapin - 02.20.2025
            • my best wishes for this new year!. Traditional illustration, Digital Illustration, Drawing, Arts, Crafts, Fine Arts, Textile Design, Watercolor Painting, Creativit, Fashion Design, Interior Design, Decoration, Pencil Drawing, Sketching, Pattern Design, and Botanical Illustration project by Lapin - 01.16.2025
            • Stickers collection by Lapin. Accessor, Design, Sketching, Drawing, Watercolor Painting, Children's Illustration, and Botanical Illustration project by Lapin - 05.22.2024
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