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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Jonathan Cañamar

Jonathan Cañamar

@jcanamar7

León, Mexico

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    Puño Puño @puno Medellín, Colombia
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    • Traditional illustration
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    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    Karishma Chugani Karishma Chugani @karishma_chugani Creative coach / teacher Madrid, Spain
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      • My project in Inside a Creative Notebook: Explore Your Illustration Process course. Traditional illustration, Sketching, Creativit, Drawing, Watercolor Painting, Children's Illustration, Sketchbook, and Gouache Painting project by Karishma Chugani - 06.29.2021
      • The Little Red Riding Hood. Children's Illustration, Editorial Design, Editorial Illustration, Paper Craft, Stor, board, Stor, and telling project by Karishma Chugani - 01.25.2021
      • Wild Women Paper Cuts. Fine Arts, Traditional illustration, and Paper Craft project by Karishma Chugani - 12.09.2020
      • Le Chocolat des Françcais x Instagram. Traditional illustration, Packaging, and Product Design project by Karishma Chugani - 10.15.2020
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      Juan Mora Juan Mora @juanmora_mdg Design Director Miami, United States
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      7,033
      • Design
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      • Byond Template. Design, and UX / UI project by Juan Mora - 02.02.2018
      • don't scroll down. Design, and UX / UI project by Juan Mora - 11.02.2020
      • Alena. Design, and UX / UI project by Juan Mora - 01.01.2021
      • Local Guides. Design, Traditional illustration, and UX / UI project by Juan Mora - 01.01.2021
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      James Yang James Yang @yangmeister New York, United States
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        • My project for course: Editorial Illustration in Photoshop: Express More with Less. Traditional illustration, Digital Illustration, and Editorial Illustration project by James Yang - 07.16.2022
        • Subway poster and Wallpaper for the New York City  Metropolitan Transportation Authority . Traditional illustration, Design, and Product Design project by James Yang - 08.22.2016
        • AAPI Essays for Stanford University. Traditional illustration, and Editorial Illustration project by James Yang - 05.27.2021
        • Colorado University Magazine- The Emerging Leaders Issue . Traditional illustration, and Graphic Design project by James Yang - 05.28.2021
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        Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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        • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
        • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
        • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
        • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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        Smithe Smithe @smithe Mexico City, Mexico
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        • Traditional illustration
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        • TD Collection Samples - FEB - 2019 (HELLCAT). Art Direction, and Fashion Design project by Smithe - 02.14.2019
        • TD x NIKE AF1 - Art Direction. . Art Direction, and Product Photograph project by Smithe - 11.18.2018
        • Tofu Process . Digital Illustration project by Smithe - 11.05.2018
        • Meltdown Lab Winter 18 - Look Book Art Direction. . Graphic Design, and Fashion Photograph project by Smithe - 09.17.2018
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        Emma Hanquist Emma Hanquist @emmahan Illustrator Visby, Sweden
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        • Traditional illustration
        • Advent calendar 2021: personal project. Traditional illustration project by Emma Hanquist - 01.20.2022
        • Editorial illustrations: Språktidningen. Traditional illustration, and Editorial Illustration project by Emma Hanquist - 08.20.2021
        • Editorial illustrations: Dagens Nyheter. Traditional illustration, and Editorial Illustration project by Emma Hanquist - 07.21.2021
        • Editorial illustrations: Modern Psykologi. Traditional illustration, Editorial Design, and Editorial Illustration project by Emma Hanquist - 07.12.2021
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        Silja Goetz Silja Goetz @silja Ilustradora Madrid, Spain
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        4,489
        • Traditional illustration
        • Book cover for Boulevard. Traditional illustration, Drawing, Digital Drawing, and Editorial Design project by Silja Goetz - 02.09.2022
        • The Wonders. Traditional illustration, and Drawing project by Silja Goetz - 11.29.2021
        • Covers for my favourite books. Traditional illustration project by Silja Goetz - 05.20.2021
        • Carrés. Traditional illustration project by Silja Goetz - 03.25.2021
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        German Gonzalez Ramirez German Gonzalez Ramirez @germangonzalez Diseñador Gráfico e Ilustrador Medellín, Colombia
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        26,228
        • Editorial Design
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        • Portraits and Studies Vol. 02. Digital Illustration project by German Gonzalez Ramirez - 05.20.2024
        • Nestlé: Global Families Campaign Illustrations. Digital Illustration, Character Design, and Spatial Design project by German Gonzalez Ramirez - 04.11.2024
        • Postcard for El Zorro & La Gitana. Traditional illustration, and Character Design project by German Gonzalez Ramirez - 05.31.2022
        • Illustrations for a Summer Camp campaing. Traditional illustration, and Character Design project by German Gonzalez Ramirez - 05.09.2022
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