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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Ibai Machín Artica

Ibai Machín Artica

@ibiw

Pamplona, Spain

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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    705,464
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Estudio Kudasai Estudio Kudasai @estudiokudasai Buenos Aires, Argentina
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    40,753
    • Traditional illustration
    • Animation
    • El Ateneo. Traditional illustration project by Estudio Kudasai - 08.03.2023
    • Tahitilife. Traditional illustration project by Estudio Kudasai - 06.29.2023
    • Nekomi. Traditional illustration, Design, Character Design, and Character Animation project by Estudio Kudasai - 03.10.2023
    • Taishi. Design, Traditional illustration, Character Design, Packaging, Art Direction, and Graphic Design project by Estudio Kudasai - 02.15.2023
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    Gustavo Prado Gustavo Prado @gustavoprado Mexico City, Mexico
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    6,865
    • Design
    • trendo.mx. Design project by Gustavo Prado - 06.06.2012
    • Asesoría para examen en saint martin's university .  project by Gustavo Prado - 02.20.2018
    • Curaduría FIAC. Photograph project by Gustavo Prado - 11.02.2017
    • POSE, fashion photography Mexico today. Photograph project by Gustavo Prado - 07.16.2016
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    Xavier Grau Castelló Xavier Grau Castelló @xgrau Socio - Namer en Nom-Nam Barcelona, Spain
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    32,824
    • Design
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    • NOM-NAM LANDED. Design project by Xavier Grau Castelló - 03.12.2018
    • Share Like Follow Bcn. Design project by Xavier Grau Castelló - 03.12.2018
    • NUEVA WEB NOM-NAM. Design project by Xavier Grau Castelló - 03.12.2018
    • Nom-Nam Fast Forward. Design project by Xavier Grau Castelló - 02.12.2018
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    Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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    45,684
    • Copywriting
    • Marketing
    • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Lluvia de interacciones en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Huawei: Reto a los Ingenieros. Social Media project by Otman Amesnaou - 02.23.2018
    • Marta Calcuta con Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
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    Laura Varsky Laura Varsky @lau_varsky Diseñadora que ilustra. Villa Sarmiento, Argentina
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    95,935
    • Design
    • Traditional illustration
    • Estampa japonesa. Pattern Design, Traditional illustration, and Vector Illustration project by Laura Varsky - 12.01.2017
    • Todopoderosa. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
    • Colección Geometrías. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
    • Carpetas. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    873,061
    • Photography
    • Instagram Photography
    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    BOND BOND @holabond Buenos Aires, Argentina
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    85,215
      • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
      • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
      • Barugel . Social Media project by BOND - 11.29.2016
      • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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      Carla Gonzalez Carla Gonzalez @carlagoon Copywriter Barcelona, Spain
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      81,826
      • Design
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      • LANZAMIENTO AGUA DE MORITZ. Cop, writing, Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
      • POSTERS BY PARLEM. Cop, and writing project by Carla Gonzalez - 08.27.2020
      • SAN MIGUEL EXPLORERS. Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
      • APPÉTIT BY TELEFONICA. Br, ing & Identit project by Carla Gonzalez - 08.27.2020
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      ignasi fontvila ignasi fontvila @ignasifontvila Namer Barcelona, Spain
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      44,009
      • Branding & Identity
      • Creative Consulting
      • Selenza. Nombre para una cadena de hoteles y resorts. Br, ing & Identit project by ignasi fontvila - 06.10.2016
      • Encerta. Nombre para una consultoría estratégica de marca. Br, ing & Identit project by ignasi fontvila - 06.10.2016
      • Dear Fear. Nombre para un canal de contenidos de terror. Br, ing & Identit project by ignasi fontvila - 06.10.2016
      • Youjoue. Nombre para una gama de cosméticos. Br, ing & Identit project by ignasi fontvila - 06.10.2016
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      Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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      287,547
      • Design
      • Traditional illustration
      • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
      • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
      • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
      • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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      Joan Boluda Joan Boluda @joanboluda Consultor de Marketing Online Barcelona, Spain
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      135,022
      • Web Development
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      • RetoSite. IT, Marketing, Web Design, Web Development, Digital Marketing, E-commerce, No-Code Development, and Business project by Joan Boluda - 07.14.2022
      • AudioCursos.com. Education project by Joan Boluda - 05.16.2022
      • Cursos de costura creativa Lulú Ferris. Sewing, and Creativit project by Joan Boluda - 07.12.2020
      • Cursos para emprendedores boluda.com. Web Development, Digital Marketing, Marketing, Web Design, E-commerce, and No-Code Development project by Joan Boluda - 06.17.2018
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      Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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      433,299
      • Branding & Identity
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      • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
      • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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      Victor Pascual Victor Pascual @victorpascual Especialista en análisis y visualización de datos Barcelona, Spain
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      36,782
      • Information Design
      • Interactive Design
      • Visualización del ranking de universidades de Shanghai (ARWU). Graphic Design project by Victor Pascual - 06.02.2015
      • Mapa de la ciencia. Graphic Design project by Victor Pascual - 06.02.2015
      • Análisis de las valoraciones en IMDB de mis series favoritas. Graphic Design project by Victor Pascual - 06.02.2015
      • My Working Pulse. Graphic Design project by Victor Pascual - 06.02.2015
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      Martina Flor Martina Flor @martinaflor Berlin, Germany
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      163,683
      • Typography
      • Design
      • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
      • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
      • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
      • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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      PENCIL·ILUSTRADORES PENCIL·ILUSTRADORES @pencil Agencia de Ilustradores Valladolid, Spain
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      41,383
      • Traditional illustration
      • 3D
      • La ruta del dinero. Traditional illustration project by PENCIL·ILUSTRADORES - 10.18.2019
      • Seguridad en la Red. 3D, Animation, and Traditional illustration project by PENCIL·ILUSTRADORES - 04.15.2018
      • ANTONIO SANTOS · Cuentos de la selva. Design, Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 03.16.2018
      • The Beach, Best First Film in Bologna. Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 02.16.2018
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      Diga33! Diga33! @diga33digital Madrid, Spain
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      17,407
      • Branding & Identity
      • Creative Consulting
      • Branding. Br, ing & Identit project by Diga33! - 06.18.2017
      • Chat soporte Simyo. UX / UI project by Diga33! - 06.18.2017
      • APM Asociación de la Prensa de Madrid. Web Development, Web Design, and UX / UI project by Diga33! - 06.18.2017
      • Velilla Confección B2B Ecomm. Web Design, and UX / UI project by Diga33! - 06.18.2017
    • Unai Madariaga Unai Madariaga @madarinewguass Urduliz, Spain
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      3
      • Design
      • Branding & Identity
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      Puño Puño @puno Medellín, Colombia
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      863,800
      • Traditional illustration
      • Photography
      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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      77,375
        • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
        • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
        • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
        • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
      • mikelnjs mikelnjs @mikelnjs Pamplona, Spain
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        1
        • Traditional illustration
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        Domestika Domestika @domestika Berkeley, United States
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        2,218,858
        • Ainara Fuertes Ainara Fuertes @aifulo Navarra, Spain
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          6
          • Design
          • Photography
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          Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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          330,915
            • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
            • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
          • adarave adarave @adarave Pamplona, Spain
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            8
            • Design
            • Photography
            • Mi proyecto del curso: Dibujo arquitectónico con acuarela y tinta. Sketching, Drawing, Watercolor Painting, Architectural Illustration, Sketchbook & Ink Illustration project by adarave - 08.22.2022
          • Naroa Arlegi Comas Naroa Arlegi Comas @naroaac Graphic & Digital designer Barcelona, Spain
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            6
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            • Fine Arts
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