Visual Identity Design: Explore Creative Processes
Creating the visual identity
A course by kiko farkas , Designer and Illustrator
About the video: Creating the visual identity
Overview
“In this class, we are going to put on paper everything we have seen and researched. Everything we've accumulated in life so far will participate in this process. ”
In this video lesson kiko farkas addresses the topic: Creating the visual identity, which is part of the Domestika online course: Visual Identity Design: Explore Creative Processes. Learn to develop visual identities for events by translating ideas and values into creative solutions, from the initial briefing to the client presentation .
Partial transcription of the video
“Creating the visual identity So, now that we've gone through several processes to understand how to get to things, to gather references, talk to the customer, analyze the event itself, see who the audience is and all that, we set up a wealth of information, and now we have to take it all and transform it in a simple, synthetic thing, that will represent in a superficial way what we want. So we have to put this down on paper now, put it to work, to work. This will be represented by some signal or graphic signs and some letters, a typography, which can be done by hand or not, something that m...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Explore Creative Processes
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Design, Graphic Design
kiko farkas
A course by kiko farkas
Kiko Farkas defines himself as "an architect by training, an illustrator by trade, and a designer by choice." He has been the brains behind Máquina Estúdio since 1987 and has extensive experience developing projects for visual, cultural, and editorial identities.
His résumé includes important awards such as the Jabuti Award for Best Cover of the Year, and individual exhibitions in China, Iran, and Chile. He is also a founding member of the ADG Brasil and has completed projects for SESC, Embratur, Museu da Imagem e Som, Natura, BMW, and many more.
- 100% positive reviews (51)
- 1,172 students
- 12 lessons (2h 26m)
- 9 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
