Visual Identity Design: Explore Creative Processes
Understanding the briefing
A course by kiko farkas , Designer and Illustrator
About the video: Understanding the briefing
Overview
“Now I'm going to talk about one of the most important tools for executing a project: the briefing. ”
In this video lesson kiko farkas addresses the topic: Understanding the briefing, which is part of the Domestika online course: Visual Identity Design: Explore Creative Processes. Learn to develop visual identities for events by translating ideas and values into creative solutions, from the initial briefing to the client presentation .
Partial transcription of the video
“understanding the briefing Hi. Now let's talk about the briefing. Briefing is a very important tool because it contains the basic information for the project to be executed. And it must always be submitted in writing, because it contains the record of what was being discussed often in a meeting, in the first contact. It is the fixation of what we will have to do. And that's the important element so that the customer knows what they ordered and we know what the customer wants. The problem is that often, the briefing is not a very objective piece. Often, it does not correspond to the real nee...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Explore Creative Processes
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Design, Graphic Design
kiko farkas
A course by kiko farkas
Kiko Farkas defines himself as "an architect by training, an illustrator by trade, and a designer by choice." He has been the brains behind Máquina Estúdio since 1987 and has extensive experience developing projects for visual, cultural, and editorial identities.
His résumé includes important awards such as the Jabuti Award for Best Cover of the Year, and individual exhibitions in China, Iran, and Chile. He is also a founding member of the ADG Brasil and has completed projects for SESC, Embratur, Museu da Imagem e Som, Natura, BMW, and many more.
- 100% positive reviews (51)
- 1,172 students
- 12 lessons (2h 26m)
- 9 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
