Visual Identity Design: Explore Creative Processes
Knowing the subject: what is an event?
A course by kiko farkas , Designer and Illustrator
About the video: Knowing the subject: what is an event?
Overview
“In this class, I'll tell you a little about what makes up an event. Contrary to what we normally think, what defines an event is its passing character.”
In this video lesson kiko farkas addresses the topic: Knowing the subject: what is an event?, which is part of the Domestika online course: Visual Identity Design: Explore Creative Processes. Learn to develop visual identities for events by translating ideas and values into creative solutions, from the initial briefing to the client presentation .
Partial transcription of the video
“Knowing the subject: what is an event? Hi. Today we are going to talk about event. The event, contrary to what many people imagine, it doesn't have to be grand, it doesn't have to be an Olympics, it could be a tennis championship, a cattle fair, car race or an exhibition in a small gallery. The important thing in the event is that it is always a passenger. Unlike a visual identity for a company, that needs a concentrated media and in an abstract and synthetic way, the event is something complex that passes in time. His concentration of media is very intense and focused on a specific moment,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Explore Creative Processes
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Design, Graphic Design

kiko farkas
A course by kiko farkas
Kiko Farkas defines himself as "an architect by training, an illustrator by trade, and a designer by choice." He has been the brains behind Máquina Estúdio since 1987 and has extensive experience developing projects for visual, cultural, and editorial identities.
His résumé includes important awards such as the Jabuti Award for Best Cover of the Year, and individual exhibitions in China, Iran, and Chile. He is also a founding member of the ADG Brasil and has completed projects for SESC, Embratur, Museu da Imagem e Som, Natura, BMW, and many more.
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- 12 lessons (2h 26m)
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- Audio: Portuguese
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- Level: Beginner
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