Visual Identity Design: Explore Creative Processes

Overview

“Now let's talk about concept! Let's see which concept is an abstract idea, which brings within it a broader meaning and which is present in all manifestations of visual identity.”

In this video lesson kiko farkas addresses the topic: Concept development, which is part of the Domestika online course: Visual Identity Design: Explore Creative Processes. Learn to develop visual identities for events by translating ideas and values ​​into creative solutions, from the initial briefing to the client presentation .

Partial transcription of the video

“concept development Now let's talk about concept. Concept is a complex word, which can be everything and can mean nothing. In our case, we know that a concept is an abstract thing. Sometimes, to get exactly what we think which can be the concept of an event, we must look at what is available to us. We have a place, an audience, we have an event model, we have a time of year, will be too cold or too hot, are interesting facts, it's day, it's night. It covers not only the theme of the event, which can be, as we've already talked about, a cattle fair, or a music festival, or a car race, but al...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity Design: Explore Creative Processes

• Level: Beginner
• 100% positive reviews (51)
• 1172 students
• 4 units
• 12 lessons (2h 26m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign

• Areas

  Branding & Identity, Design, Graphic Design