Visual Identity Design: Explore Creative Processes
Mood board and building a process record
A course by kiko farkas , Designer and Illustrator
About the video: Mood board and building a process record
Overview
“Here I will talk about the importance of gathering information and recording the creation process in order to form a set of drafts. I will also show the various ways to make this registration. ”
In this video lesson kiko farkas addresses the topic: Mood board and building a process record, which is part of the Domestika online course: Visual Identity Design: Explore Creative Processes. Learn to develop visual identities for events by translating ideas and values into creative solutions, from the initial briefing to the client presentation .
Partial transcription of the video
“Mood board and building a process record During the entire process of the work, the project, it is very important for us to gather and document the steps, the processes we go through, first because it will be useful later on, on the day you want to rebuild this process, and then because, with every step we take, it gets documented, and you can refer to it when you feel the need. It is very important that we are always documenting what goes through your head, what is discussed and recorded. Something you found on the street, a clipping, a piece of paper, a note you received, something you sa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Explore Creative Processes
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Design, Graphic Design

kiko farkas
A course by kiko farkas
Kiko Farkas defines himself as "an architect by training, an illustrator by trade, and a designer by choice." He has been the brains behind Máquina Estúdio since 1987 and has extensive experience developing projects for visual, cultural, and editorial identities.
His résumé includes important awards such as the Jabuti Award for Best Cover of the Year, and individual exhibitions in China, Iran, and Chile. He is also a founding member of the ADG Brasil and has completed projects for SESC, Embratur, Museu da Imagem e Som, Natura, BMW, and many more.
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- 1,172 students
- 12 lessons (2h 26m)
- 9 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
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