How to Choose Fonts
Letters for a logo
A course by Enric Jardí , Designer
About the video: Letters for a logo
Overview
“This is the first case in which I tell you how I have used typography in two different cases.”
In this video lesson Enric Jardí addresses the topic: Letters for a logo, which is part of the Domestika online course: How to Choose Fonts. Discover what each type of font tells us and how to choose the right one for your project.
Partial transcription of the video
“Letters for a logo We are going to do the first of the last two exercises. This exercise is going to be about choosing fonts for a specific use. That is, to work with letters not reading, but display. We are going to look for letters to make a logo. Let's see a couple of real cases of how I chose letters to make two logos. The first case is from a publishing house called Arpa Editores. In principle, almost instinctively, when you write a short word, you tend to write it all in capital letters. In this case it gave me something very categorical, if we did it with a classic letter. And althou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Choose Fonts
-
Category
Calligraphy & Typography -
Areas
Art Direction, Editorial Design, Graphic Design, Information Design, Web Design
Enric Jardí
A course by Enric Jardí
Enric Jardí is a graphic designer who loves letters and typography. He's worked in many fields throughout his career, but has mainly focused on editorial design, art direction, book covers, corporate identity, typography, and illustration.
He is passionate about lettering and typography. He has published several books, including Veintidós consejos sobre tipografía (que algunos diseñadores jamás revelarán) y veintidós cosas que nunca debes hacer con las letras (que algunos tipógrafos nunca te dirán) and Pensar con imágenes, which have both been translated into several other languages.
Enric combines his professional career with teaching at multiple academic centers such as the Universitat Autònoma de Barcelona, the Blanquerna foundation, the Universitat Ramon Llull in Barcelona, ELISAVA, the Universitat Pompeu Fabra in Barcelona, the University of Lapland in Finland, and IDEP Barcelona.
He was president of the Association of Art Directors and Graphic Designers ADG-FAD for several years and has received several awards for his professional work in the field of design, including: a European Design Award, a Laus, a D&AD Award, and a Malofiej for infographics and the National Culture Award in the design category, granted by the Generalitat de Catalunya.
- 97% positive reviews (894)
- 17,254 students
- 17 lessons (3h 42m)
- 3 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
