How to Choose Fonts
What the types tell us
A course by Enric Jardí , Designer
About the video: What the types tell us
Overview
“In this lesson we will identify which letters and their style tell us.”
In this video lesson Enric Jardí addresses the topic: What the types tell us, which is part of the Domestika online course: How to Choose Fonts. Discover what each type of font tells us and how to choose the right one for your project.
Partial transcription of the video
“What the types tell us So far we have seen technical issues, questions of details, about choosing a letter, but above all one of the reasons we choose a letter is its style. Let's try to see what the letters tell us, what does your style count, if we can determine it directly. Today anyone who operates a computer is aware that the letter you use is also sending a message beyond the posted text. Everybody uses fonts that are available in operating systems. With them they make invitations, posters for parties, for public, private use. We all know that typography conveys a certain message to u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Choose Fonts
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Category
Calligraphy & Typography -
Areas
Art Direction, Editorial Design, Graphic Design, Information Design, Web Design
Enric Jardí
A course by Enric Jardí
Enric Jardí is a graphic designer who loves letters and typography. He's worked in many fields throughout his career, but has mainly focused on editorial design, art direction, book covers, corporate identity, typography, and illustration.
He is passionate about lettering and typography. He has published several books, including Veintidós consejos sobre tipografía (que algunos diseñadores jamás revelarán) y veintidós cosas que nunca debes hacer con las letras (que algunos tipógrafos nunca te dirán) and Pensar con imágenes, which have both been translated into several other languages.
Enric combines his professional career with teaching at multiple academic centers such as the Universitat Autònoma de Barcelona, the Blanquerna foundation, the Universitat Ramon Llull in Barcelona, ELISAVA, the Universitat Pompeu Fabra in Barcelona, the University of Lapland in Finland, and IDEP Barcelona.
He was president of the Association of Art Directors and Graphic Designers ADG-FAD for several years and has received several awards for his professional work in the field of design, including: a European Design Award, a Laus, a D&AD Award, and a Malofiej for infographics and the National Culture Award in the design category, granted by the Generalitat de Catalunya.
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