How to Choose Fonts
The family
A course by Enric Jardí , Designer
About the video: The family
Overview
“We all have family, bigger or smaller. The typography was not going to be less.”
In this video lesson Enric Jardí addresses the topic: The family, which is part of the Domestika online course: How to Choose Fonts. Discover what each type of font tells us and how to choose the right one for your project.
Partial transcription of the video
“The family Today in foundries you find many classic types, like Garamond or Bodoni, organized in families. This is something that is given because of the way foundries sell us letters, But it was not always like this. Let's see a little how families work and how we work with them. For starters, the Renaissance punchmen created from different letter patterns what we know today as a round letter and as an italic letter. They are two different style writings. That in many cases, many punchmen made both models, but in reality they are different ideas. That is to say, that the books, when they s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Choose Fonts
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Category
Calligraphy & Typography -
Areas
Art Direction, Editorial Design, Graphic Design, Information Design, Web Design
Enric Jardí
A course by Enric Jardí
Enric Jardí is a graphic designer who loves letters and typography. He's worked in many fields throughout his career, but has mainly focused on editorial design, art direction, book covers, corporate identity, typography, and illustration.
He is passionate about lettering and typography. He has published several books, including Veintidós consejos sobre tipografía (que algunos diseñadores jamás revelarán) y veintidós cosas que nunca debes hacer con las letras (que algunos tipógrafos nunca te dirán) and Pensar con imágenes, which have both been translated into several other languages.
Enric combines his professional career with teaching at multiple academic centers such as the Universitat Autònoma de Barcelona, the Blanquerna foundation, the Universitat Ramon Llull in Barcelona, ELISAVA, the Universitat Pompeu Fabra in Barcelona, the University of Lapland in Finland, and IDEP Barcelona.
He was president of the Association of Art Directors and Graphic Designers ADG-FAD for several years and has received several awards for his professional work in the field of design, including: a European Design Award, a Laus, a D&AD Award, and a Malofiej for infographics and the National Culture Award in the design category, granted by the Generalitat de Catalunya.
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