How to Choose Fonts
How should we look at the letters
A course by Enric Jardí , Designer
About the video: How should we look at the letters
Overview
“In this lesson I explain essential things about the letter, such as the contrast, the axis and the eye. We will also see how the letters are classified.”
In this video lesson Enric Jardí addresses the topic: How should we look at the letters, which is part of the Domestika online course: How to Choose Fonts. Discover what each type of font tells us and how to choose the right one for your project.
Partial transcription of the video
“How should we look at the letters In this lesson we will begin to see the letter in a different way. It will not be with the classical methods, but we will do it in a very different way. It is my own method, but I think you will be interested. In this part we will begin to see what we should take into account when choosing a letter. In almost all teaching materials on typography it talks about the parts of the letter. I understand that this is part of the material to learn typography, but in reality it is a terminology that is not used much. In fact, it changes from book to book, and unless...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: How to Choose Fonts
-
Category
Calligraphy & Typography -
Areas
Art Direction, Editorial Design, Graphic Design, Information Design, Web Design
Enric Jardí
A course by Enric Jardí
Enric Jardí is a graphic designer who loves letters and typography. He's worked in many fields throughout his career, but has mainly focused on editorial design, art direction, book covers, corporate identity, typography, and illustration.
He is passionate about lettering and typography. He has published several books, including Veintidós consejos sobre tipografía (que algunos diseñadores jamás revelarán) y veintidós cosas que nunca debes hacer con las letras (que algunos tipógrafos nunca te dirán) and Pensar con imágenes, which have both been translated into several other languages.
Enric combines his professional career with teaching at multiple academic centers such as the Universitat Autònoma de Barcelona, the Blanquerna foundation, the Universitat Ramon Llull in Barcelona, ELISAVA, the Universitat Pompeu Fabra in Barcelona, the University of Lapland in Finland, and IDEP Barcelona.
He was president of the Association of Art Directors and Graphic Designers ADG-FAD for several years and has received several awards for his professional work in the field of design, including: a European Design Award, a Laus, a D&AD Award, and a Malofiej for infographics and the National Culture Award in the design category, granted by the Generalitat de Catalunya.
- 97% positive reviews (894)
- 17,254 students
- 17 lessons (3h 42m)
- 3 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
