Exploring branding with artificial intelligence
Designing tote bags and business cards
A course by Lucas Casagrande , Art director and producer
Joined November 2008
About the video: Designing tote bags and business cards
Overview
“Back to ChatGPT, this time to create the perfect prompt to help you design a tote bag and business card. ”
In this video lesson Lucas Casagrande addresses the topic: Designing tote bags and business cards, which is part of the Domestika online course: Exploring branding with artificial intelligence. Explore the potential of artificial intelligence in branding and brand design, from names to basic manuals.
Partial transcription of the video
“Alright. To conclude the physical applications. let's explore how Chat GPT can be utilized effectively in various scenarios. to assist in crafting the ideal prompt for my partner to design a tote bag or tote pack. ensuring creativity For instance. a tote bag can serve as an object and. why not. a business card. Naturally. there are numerous presets or templates available on canvas for cards. but let's explore more personalized options. Let's explore how we can effectively present that design. shall we? It's crucial not only to focus on the card itself but also on its presentation. Therefore...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Exploring branding with artificial intelligence
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Category
Artificial Intelligence, Marketing & Business -
Software
Canva, ChatGPT, Midjourney -
Areas
AI Content Creation, AI Design, Brand Strategy, Branding & Identity, Business, Image Generation, Marketing, Text & Storytelling with AI

Lucas Casagrande
A course by Lucas Casagrande
Lucas Casagrande is animator, designer, director and producer of Motion Graphics.
At age 18, he went to work in a studio while in parallel he created visuals for electronic clubs. A couple of years later he began to collaborate with MTV as a creative designer and was the director and curator of the Creamfield festival.
Today his specialty is the art direction focused on 3D illustration where he develops personal projects and Motion Graphics.
Lucas defines his personality as impulsive and fun. He likes to do things all the time and that is reflected in his work because of the impact his images produce and the frenetic speed of his pieces. According to comments "I love living life outside the computer being with friends, exploring the city, cooking ... the more I enjoy away from the computer, the better in my work".
For Lucas, the purpose of what he does as an art director and producer is to convey in the most beautiful and correct way possible the need of the clients. In their personal works, the purpose is to generate an impact on the people who see it.
Its clients are agencies such as Gray, Young & Rubicam and brands such as Disney, MTV, Coca-Cola, Starbucks, Sony VAIO and Fox Sport, among others.
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- 14 lessons (1h 56m)
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