Exploring branding with artificial intelligence
Storytelling: Creating Variations to Gain Authenticity
A course by Lucas Casagrande , Art director and producer
Joined November 2008
Joined November 2008
About the video: Storytelling: Creating Variations to Gain Authenticity
Overview
“You'll now create three brand statement variants for your brand and explore how to combine natural purity with scientific efficacy in your products to develop your brand's storytelling.”
In this video lesson Lucas Casagrande addresses the topic: Storytelling: Creating Variations to Gain Authenticity, which is part of the Domestika online course: Exploring branding with artificial intelligence. Explore the potential of artificial intelligence in branding and brand design, from names to basic manuals.
Partial transcription of the video
“Alright then. Now that we already. now. now that you have a clear understanding of a Brand Statement. let's ask if. as stated here. it says. do you want me to create three or four variants? Could you please create three different versions of our brand statement? I'd love to see them. Before proceeding to our next step. which involves brand storytelling. let's ensure clarity on our brand So now what it will do is basically what I just described: it provides me with three statement Additionally. iSEUM integrates natural sciences to develop pure. effective. and balanced skin care The second is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Exploring branding with artificial intelligence
-
Category
Artificial Intelligence, Marketing & Business -
Software
Canva, ChatGPT, Midjourney -
Areas
AI Content Creation, AI Design, Brand Strategy, Branding & Identity, Business, Image Generation, Marketing, Text & Storytelling with AI
Lucas Casagrande
A course by Lucas Casagrande
Lucas Casagrande is animator, designer, director and producer of Motion Graphics.
At age 18, he went to work in a studio while in parallel he created visuals for electronic clubs. A couple of years later he began to collaborate with MTV as a creative designer and was the director and curator of the Creamfield festival.
Today his specialty is the art direction focused on 3D illustration where he develops personal projects and Motion Graphics.
Lucas defines his personality as impulsive and fun. He likes to do things all the time and that is reflected in his work because of the impact his images produce and the frenetic speed of his pieces. According to comments "I love living life outside the computer being with friends, exploring the city, cooking ... the more I enjoy away from the computer, the better in my work".
For Lucas, the purpose of what he does as an art director and producer is to convey in the most beautiful and correct way possible the need of the clients. In their personal works, the purpose is to generate an impact on the people who see it.
Its clients are agencies such as Gray, Young & Rubicam and brands such as Disney, MTV, Coca-Cola, Starbucks, Sony VAIO and Fox Sport, among others.
- 36 students
- 14 lessons (1h 56m)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Dutch, Polish, Portuguese, Turkish
- Spanish · Portuguese · French · English · Italian · German · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Canva
ChatGPT
MidjourneyAreas
