Exploring branding with artificial intelligence
Visual inspiration
A course by Lucas Casagrande , Art director and producer
Joined November 2008
Joined November 2008
About the video: Visual inspiration
Overview
“Start by exploring different fields like photography, typography, and packaging to define your brand identity and begin the research that will help you establish the desired tone and message, using platforms like Pinterest to inspire you and organize your ideas on a mood board.”
In this video lesson Lucas Casagrande addresses the topic: Visual inspiration, which is part of the Domestika online course: Exploring branding with artificial intelligence. Explore the potential of artificial intelligence in branding and brand design, from names to basic manuals.
Partial transcription of the video
“The first thing we will do. with our tools open. is start the identity search. We begin by searching for our unique identity and the voice that resonates with our brand's essence. To achieve this. we will delve into a journey of exploration. drawing inspiration from various sources We'll examine how other brands successfully convey their message. aiming to emulate what works best for For this example we will be working on... We will focus on creating a skincare brand. specifically developing a serum or hand cream. Our aim craft a product that stands out in the market and meets customer need...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Exploring branding with artificial intelligence
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Category
Artificial Intelligence, Marketing & Business -
Software
Canva, ChatGPT, Midjourney -
Areas
AI Content Creation, AI Design, Brand Strategy, Branding & Identity, Business, Image Generation, Marketing, Text & Storytelling with AI
Lucas Casagrande
A course by Lucas Casagrande
Lucas Casagrande is animator, designer, director and producer of Motion Graphics.
At age 18, he went to work in a studio while in parallel he created visuals for electronic clubs. A couple of years later he began to collaborate with MTV as a creative designer and was the director and curator of the Creamfield festival.
Today his specialty is the art direction focused on 3D illustration where he develops personal projects and Motion Graphics.
Lucas defines his personality as impulsive and fun. He likes to do things all the time and that is reflected in his work because of the impact his images produce and the frenetic speed of his pieces. According to comments "I love living life outside the computer being with friends, exploring the city, cooking ... the more I enjoy away from the computer, the better in my work".
For Lucas, the purpose of what he does as an art director and producer is to convey in the most beautiful and correct way possible the need of the clients. In their personal works, the purpose is to generate an impact on the people who see it.
Its clients are agencies such as Gray, Young & Rubicam and brands such as Disney, MTV, Coca-Cola, Starbucks, Sony VAIO and Fox Sport, among others.
- 100% positive reviews (9)
- 828 students
- 14 lessons (1h 56m)
- 1 download
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Canva
ChatGPT
MidjourneyAreas
