Exploring branding with artificial intelligence
Developing your brand
A course by Lucas Casagrande , Art director and producer
Joined November 2008
Joined November 2008
About the video: Developing your brand
Overview
“Focus on researching skincare brand packaging and photography references, as well as the importance of having a clear concept for your brand. You'll use ChatGPT to conduct a market analysis, generate names, and evaluate their pros and cons, allowing you to make informed decisions in developing your brand. ”
In this video lesson Lucas Casagrande addresses the topic: Developing your brand, which is part of the Domestika online course: Exploring branding with artificial intelligence. Explore the potential of artificial intelligence in branding and brand design, from names to basic manuals.
Partial transcription of the video
“Well. now that we have a more complete view of our... reference search a bit more comprehensive. We concentrated primarily on packaging. photography. and media examples from comparable brands. It's still too soon to establish references for what the logo might eventually become. as we are in the early stages. When creating a design for a skincare brand. typography and color palette are crucial elements. To start. we need a clear concept or inspiration. Let's imagine our trigger is the serene beauty of morning dew on petals. that emerges from a unique product. which is a serum. grammatical. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Exploring branding with artificial intelligence
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Category
Artificial Intelligence, Marketing & Business -
Software
Canva, ChatGPT, Midjourney -
Areas
AI Content Creation, AI Design, Brand Strategy, Branding & Identity, Business, Image Generation, Marketing, Text & Storytelling with AI
Lucas Casagrande
A course by Lucas Casagrande
Lucas Casagrande is animator, designer, director and producer of Motion Graphics.
At age 18, he went to work in a studio while in parallel he created visuals for electronic clubs. A couple of years later he began to collaborate with MTV as a creative designer and was the director and curator of the Creamfield festival.
Today his specialty is the art direction focused on 3D illustration where he develops personal projects and Motion Graphics.
Lucas defines his personality as impulsive and fun. He likes to do things all the time and that is reflected in his work because of the impact his images produce and the frenetic speed of his pieces. According to comments "I love living life outside the computer being with friends, exploring the city, cooking ... the more I enjoy away from the computer, the better in my work".
For Lucas, the purpose of what he does as an art director and producer is to convey in the most beautiful and correct way possible the need of the clients. In their personal works, the purpose is to generate an impact on the people who see it.
Its clients are agencies such as Gray, Young & Rubicam and brands such as Disney, MTV, Coca-Cola, Starbucks, Sony VAIO and Fox Sport, among others.
- 36 students
- 14 lessons (1h 56m)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Dutch, Polish, Portuguese, Turkish
- Spanish · Portuguese · French · English · Italian · German · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Canva
ChatGPT
MidjourneyAreas
