Exploring branding with artificial intelligence

Lucas Casagrande is animator, designer, director and producer of Motion Graphics.

At age 18, he went to work in a studio while in parallel he created visuals for electronic clubs. A couple of years later he began to collaborate with MTV as a creative designer and was the director and curator of the Creamfield festival.

Today his specialty is the art direction focused on 3D illustration where he develops personal projects and Motion Graphics.

Lucas defines his personality as impulsive and fun. He likes to do things all the time and that is reflected in his work because of the impact his images produce and the frenetic speed of his pieces. According to comments "I love living life outside the computer being with friends, exploring the city, cooking ... the more I enjoy away from the computer, the better in my work".

For Lucas, the purpose of what he does as an art director and producer is to convey in the most beautiful and correct way possible the need of the clients. In their personal works, the purpose is to generate an impact on the people who see it.

Its clients are agencies such as Gray, Young & Rubicam and brands such as Disney, MTV, Coca-Cola, Starbucks, Sony VAIO and Fox Sport, among others.