Content Marketing for Social Media
Optimization and KPI's of the objectives How to measure the results?
A course by Reina Rodríguez Taylhardat , Social Communication Expert
Joined February 2019
About the video: Optimization and KPI's of the objectives How to measure the results?
Overview
“Finally, you must define what a good result of your social media strategy is for you and how to measure those objectives that you set out in unit 3. Here we will define those metrics and the best way to evaluate them. ”
In this video lesson Reina Rodríguez Taylhardat addresses the topic: Optimization and KPI's of the objectives How to measure the results?, which is part of the Domestika online course: Content Marketing for Social Media. Learn to create a content strategy for your brand step by step.
Partial transcription of the video
“Optimization and KPI's of the objectives How to measure the results? It is the last lesson of the course. I will give you some final recommendations on how to know If our strategy is effective. I will talk about optimization, which is what we do every day. The continuous improvements we make to the campaign. That's why I told them in the last lesson that they were pending of what works, of what doesn't work, so that they can take note of those contents that it reaches their audience better and they have more receptivity. How do we make this measurement? Now we go to the KPI. KPIs are the Ke...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing for Social Media
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, YouTube Marketing

Reina Rodríguez Taylhardat
A course by Reina Rodríguez Taylhardat
Reina Rodríguez is Venezuelan by birth and Mexican by adoption. She studied social communication in Venezuela and has spent more than 10 years working in content marketing for consumer brands such as the Food Network, E! Entertainment Television, and Johnson's Baby.
She is currently the social media manager at WeWork, a global coworking community startup in Latin America and Spain.
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