Content Marketing for Social Media
Own content, content curation
A course by Reina Rodríguez Taylhardat , Social Communication Expert
Joined February 2019
About the video: Own content, content curation
Overview
“In this lesson I will explain how to decide the topics to be played, frequency of posting and the formats and tools that will help you create your content grid, and how to incorporate content from other feeds into your content strategy. ”
In this video lesson Reina Rodríguez Taylhardat addresses the topic: Own content, content curation, which is part of the Domestika online course: Content Marketing for Social Media. Learn to create a content strategy for your brand step by step.
Partial transcription of the video
“Own content and content curation (UGC) We already talk about transmedia storytelling and narrative. The idea is that you start creating your content. The content itself gives the brand personality and where you say what the brand means. When creating in these contents, you must take into account Everything we talked about in the different lessons. The personality, the tone, the type of content, the format and the channel where it goes. Keep this in mind when creating your content. Another way to give your brand a little color is to introduce the user generated content. They are the contents...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing for Social Media
-
Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, YouTube Marketing

Reina Rodríguez Taylhardat
A course by Reina Rodríguez Taylhardat
Reina Rodríguez is Venezuelan by birth and Mexican by adoption. She studied social communication in Venezuela and has spent more than 10 years working in content marketing for consumer brands such as the Food Network, E! Entertainment Television, and Johnson's Baby.
She is currently the social media manager at WeWork, a global coworking community startup in Latin America and Spain.
- 95% positive reviews (1K)
- 41,275 students
- 16 lessons (1h 17m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever