Content Marketing for Social Media

Overview

“You will learn what the tone is and how to define the personality of your brand. You will also define the digital ecosystem of the same, that is, the channels you will use to transmit your content. ”

In this video lesson Reina Rodríguez Taylhardat addresses the topic: What should be the digital ecosystem of my brand?, which is part of the Domestika online course: Content Marketing for Social Media. Learn to create a content strategy for your brand step by step.

Partial transcription of the video

“What should be the digital ecosystem of my brand? We already define the objectives of the brand we work with. Now let's talk about the digital ecosystem, which are the channels we will use to achieve those goals. When we talk about the channels of the digital ecosystem, basically we mean three: to paid, earned and own channels. Own channels are the website, applications, etc. All those means we pay and maintain. The means earned are the mentions of influencers that we do not pay and social networks, for example. They will wonder why I talk about social networks As means won. We must underst...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing for Social Media

• Level: Beginner
• 95% positive reviews (1045)
• 41367 students
• 6 units
• 16 lessons (1h 17m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, YouTube Marketing