Learn to create a content strategy for your brand step by step
If you agree with the phrase "Content is king" and want to understand how you can generate an interesting transmedia content to connect with your audience and develop an honest and unique online personality, this is the perfect course to achieve it.
Reina Rodríguez - WeWork Social Media Manager for Latin America and Spain - has more than 10 years of experience developing creative content on social networks for major brands. In this course, you will be taught to carry out a content marketing strategy, that is, to decide the best content and formats for your digital ecosystem, and thus attract your target audience to become customers.
What's included in this course?
The first thing you will do will be to meet Reina Rodríguez, how her beginnings were in social networks, her professional experience in several countries and the main influences or success stories she takes as a reference.
You will learn what content marketing is and why it is considered the "heart" of social networks. You will see what the purpose of this marketing technique is, the types of content that can be developed, and the stages that make up a good content strategy.
Then, you will analyze the current position in social networks of the brand with which you will work, to later define the objectives 100% aligned with the personality and tone of the brand. In addition, you will define the channels in which you must have a presence to achieve the established objectives.
You will know the different types of content that you can create to connect with the target audience. You will see what video marketing is and the best way to do it, as well as what is viral marketing, the dream of any brand. Then, you will know the types of image formats and which ones have better reach according to the social network.
Reina will explain to you the art of telling stories to sell more and how to sell before selling. You will learn to create and cure a content with a consistent transmedia narrative, and you will see if it is relevant for a brand to talk about itself, or a topic or story that is associated with the brand. You will also see what User Generated Content is and how to use it in favor of your brand and not against it.
Finally, you will know the importance of having a customer service strategy within your social media strategy and also, how to measure the results to know that your content plan is achieving the established KPIs.
What is this course project?
You will carry out the social media content marketing strategy for a brand of your choice.
Who is it aimed at?
To anyone who has an interest in improving their use of social networks through content, whether for a product, brand, company or person.
You will need basic knowledge of social networks, and basic management of design and video editing programs. What materials will you need? A computer with internet connection and a software for video design and editing.
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Learn valuable methods and techniques explained by top experts in the creative sector.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Reina Rodríguez is Venezuelan by birth and Mexican by adoption. He studied social communication in Venezuela and has more than 10 years working in content marketing for consumer brands such as Food Network, E! Entertaiment Television and Johnsons Baby.
He is currently the Social Media Manager of the WeWork startup in Latin America and Spain, a worldwide co-working community.