Best seller

Content Marketing for Social Media

A course by Reina Rodríguez Taylhardat
Social Communication Expert. Mexico City, Mexico.
Joined February 2019
, Social Communication Expert

Learn to create a content strategy for your brand step by step

  • Best seller Spanish with subtitles in English
  • 94% positive reviews (902)
  • 31032 students

Learn to create a content strategy for your brand step by step

Spanish with subtitles in English
  • 94% positive reviews (902)
  • 31032 students
  • 16 lessons (1h 17m)
  • 21 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Have you ever heard the phrase "content is king"? If you agree and want to understand how to generate interesting transmedia content to connect with your audience and develop an honest and unique online brand personality, this is the course for you.

Reina Rodríguez—social media manager at WeWork for Latin America and Spain—has more than 10 years of experience developing creative content on social media for large brands. In this course, Reina teaches you how to create a content marketing strategy. Learn how to decide on the best content and formats for your digital ecosystem and attract your target audience to turn them into customers.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Importance of content marketing in social networks
  • U3
    U3. Understanding your brand
  • U4
    U4. Types of content in networks
  • U5
    U5. The art of telling stories and selling more
  • U6
    U6. Final Recommendations
  • FP
    FP Final project
View details

Get to know Reina Rodríguez, including how she got started on social media, her professional experience in various countries, and the main influences and success stories she uses as inspiration.

Learn what content marketing is and why it is considered the "heart" of social media. Discover the purpose of this marketing technique, the types of content that can be developed, and the stages that make up a good content strategy.

Then, analyze the current status of the social media profiles of the brand you're working with to establish objectives that are perfectly aligned with the personality and tone of the brand. Decide which channels you need to be active on to achieve the objectives you've set.

Then, learn about the different types of content that you can create to connect with the target audience. Discover what video marketing is and the best way to do it, as well as what viral marketing is—every brand's dream. Next, get to know different types of image formats and which ones have the best reach on different social networks.

Reina then explains the art of storytelling as a technique for boosting sales and how to sell before selling. Create and curate content with a consistent transmedia narrative, and learn whether it is a good idea for a brand to talk about itself or about a topic or story associated with the brand. Understand what user-generated content is and how to use it for your brand—not against it.

Finally, learn the importance of having a customer service strategy within your social media strategy, as well as how to measure the results to determine whether your content plan is meeting the established KPIs.

What is this course's project?

Build a social media marketing strategy for a brand of your choice.

Projects by course students

Who is this online course for?

This course is for anyone who is interested in improving the social media content for a product, brand, company, or person.

Requirements and materials

You need basic knowledge of social media, as well as a basic understanding of video design and editing programs. What materials do you need? You need a computer with an internet connection, and video design and editing software.


31032 Students
902 Reviews
94% Positive ratings

Reina Rodríguez Taylhardat

Teacher Plus
Social Communication Expert

Reina Rodríguez is Venezuelan by birth and Mexican by adoption. She studied social communication in Venezuela and has spent more than 10 years working in content marketing for consumer brands such as the Food Network, E! Entertainment Television, and Johnson's Baby.

She is currently the social media manager at WeWork, a global coworking community startup in Latin America and Spain.


  • U1


    • Presentation
    • Influences
    • What will we do in the course
  • U2

    Importance of content marketing in social networks

    • What is content marketing and why is the heart of social networks?
    • How is the content marketing cycle in social networks?
  • U3

    Understanding your brand

    • Who are you today in social networks?
    • What are the objectives of my brand?
    • What should be the digital ecosystem of my brand?
  • U4

    Types of content in networks

    • Video marketing and viral marketing
    • Image formats: photos, memes, gifs ...
    • What types of content have better reach according to the social network?
  • U5

    The art of telling stories and selling more

    • Sell before selling
    • Storytelling and transmedia narrative
    • Own content, content curation
  • U6

    Final Recommendations

    • Consumer service and boosting
    • Optimization and KPI's of the objectives How to measure the results?
  • FP

    Final project

    • Content Marketing in Social Networks

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Content Marketing for Social Media. Marketing, and Business course by Reina Rodríguez Taylhardat Best seller

Content Marketing for Social Media

A course by Reina Rodríguez Taylhardat
Social Communication Expert. Mexico City, Mexico.
Joined February 2019
  • 94% positive reviews (902)
  • 31032 students