Best Seller

Content Marketing for Social Media

A course by Reina Rodríguez Taylhardat
Social Media Manager. Mexico City, Mexico.
Joined February 2019
, Social Media Manager

Learn to create a content strategy for your brand step by step

  • Best Seller Spanish with subtitles in English
  • 94% Positive reviews (678)
  • 21349 students
Content Marketing for Social Media

Learn to create a content strategy for your brand step by step


Spanish with subtitles in English
  • 94% Positive reviews (678)
  • 21349 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 Lessons (1h 17m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

If you agree with the saying "Content is king" and want to understand how you can generate an interesting multichannel content strategy to connect with your audience and develop an honest and unique online personality, this is the perfect course to achieve it.

Reina Rodríguez—WeWork Social Media Manager for Latin America and Spain—has more than 10 years of experience developing creative content on social networks for major brands. In this course, you will learn how to carry out a content marketing strategy, understand how to choose the best content and formats for your digital ecosystem, and thus attract your target audience and convert them to customers.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Importance of content marketing in social networks
  • U3
    U3. Understanding your brand
  • U4
    U4. Types of content in networks
  • U5
    U5. The art of telling stories and selling more
  • U6
    U6. Final Recommendations
  • FP
    FP Final Project
View details

Meet Reina Rodríguez, see how she started out with social media, her professional experience in several countries, as well as her main influences and favorite success stories.

Learn what content marketing is and why it is considered the most important aspect of social networks. See what the purpose of this marketing technique is, the types of content that can be developed, and the stages involved in creating a good content strategy.

Then, analyze your chosen brand’s current positioning on social media, to later define the objectives and align them with the personality and tone of the brand. Define the channels in which you must have a presence to achieve your established objectives.

Understand the different types of content that you can create to connect with the target audience. Discover what video marketing is and the best way to do it, as well as viral marketing, the dream of all brands. Then, see the types of image formats and which ones get more engagement according to each social network.

Reina explains the art of storytelling as a tool to sell more and how to sell before selling the product itself. Learn to create and curate content with a consistent multichannel narrative, and see if it is relevant for a brand to talk about itself, or use a topic or story that is associated with the brand. Learn what user-generated content is and how to use it in favor of your brand and not against it.

Finally, discover the importance of having a strong customer service strategy within your social media strategy and also, how to measure the results to see that your content plan is achieving the established KPIs.

What is this course's project?

Develop a social media content marketing strategy for a brand of your choice.

Projects by course students

Who is it for?

For anyone who has an interest in improving their use of social media through content, whether it’s for a product, brand, company, or public figure.

What you need

You will need basic knowledge of social networks, and a basic understanding of design and video editing programs.

As for materials, you’ll need a computer with an internet connection and video design and editing software.


Reviews

21349 Students
678 Reviews
94% Positive ratings

Reina Rodríguez Taylhardat

TeacherPro
Social Media Manager

Reina Rodríguez is from Venezuela and lives in Mexico. She studied Social Communication in Venezuela and has more than 10 years’ experience working in content marketing for consumer brands such as Food Network, E! Entertainment Television, and Johnson’s Baby.

She is currently the Social Media Manager of the WeWork startup in Latin America and Spain, a worldwide co-working community.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course
  • U2

    Importance of content marketing in social networks

    • What is content marketing and why is the heart of social networks?
    • How is the content marketing cycle in social networks?
  • U3

    Understanding your brand

    • Who are you today in social networks?
    • What are the objectives of my brand?
    • What should be the digital ecosystem of my brand?
  • U4

    Types of content in networks

    • Video marketing and viral marketing
    • Image formats: photos, memes, gifs ...
    • What types of content have better reach according to the social network?
  • U5

    The art of telling stories and selling more

    • Sell before selling
    • Storytelling and transmedia narrative
    • Own content, content curation
  • U6

    Final Recommendations

    • Consumer service and boosting
    • Optimization and KPI's of the objectives How to measure the results?
  • FP

    Final Project

    • Content Marketing in Social Networks

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

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Content Marketing for Social Media. A Marketing, and Business course by Reina Rodríguez Taylhardat Best Seller

Content Marketing for Social Media

A course by Reina Rodríguez Taylhardat
Social Media Manager. Mexico City, Mexico.
Joined February 2019
  • 94% Positive reviews (678)
  • 21349 students