Brand Strategy on Instagram

Overview

“Knowing how to read your statistics will help you make appropriate decisions for the communication of your brand. In this lesson, I will show you where they are and explain how to analyze them to get the most out of them. With this information, you will know, for example, if you are directing your efforts to attract followers that you really want as customers or what type of content they like best.”

In this video lesson Julieta Tello addresses the topic: Understanding Your Statistics, which is part of the Domestika online course: Brand Strategy on Instagram. Boost your brand image by using tools and creating content that produce results.

Partial transcription of the video

“Understanding Your Statistics For this lesson, I'll share with you how to analyze your statistics. That's key. We're going to get a lot of data about our followers, what they like, what they don't. Obviously, you need to post more of the stuff they like. Let's analyze them. Get your phone. Tap on your three little lines on the upper right corner. Tap on Insights. We have three tabs. Content, Activity, and Audience. Let's check Content. We can see the amount of posts we made during the week. In my case, I posted only four times. I've been busy recording this Domestika course, so I didn't pos...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy on Instagram

• Level: Beginner
• 97% positive reviews (5816)
• 167437 students
• 5 units
• 18 lessons (2h 18m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Communication, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media