Brand Strategy on Instagram
What Is Instagram and Why Use It?
A course by Julieta Tello , Business Coach
Boost your brand image by using tools and creating content that produce results
- Best seller English, Spanish
- 97% positive reviews (5.8K)
- 167434 students
About the video: What Is Instagram and Why Use It?
Overview
“I will tell you why Instagram is such a successful network and what its role is for the communication of your brand, where the key is to connect and then convert. Also, I will talk about the importance of the humanization of your brand as a priority, since people develop feelings toward brands.”
In this video lesson Julieta Tello addresses the topic: What Is Instagram and Why Use It?, which is part of the Domestika online course: Brand Strategy on Instagram. Boost your brand image by using tools and creating content that produce results.
Partial transcription of the video
“What's Instagram? Why Should You Use It? For this lesson, we'll be talking about what Instagram is, what makes it so important. Instagram's popularity is a product of the photography boom. We spend all our time taking pictures and selfies. Instagram is a completely visual tool. And right now, there's a certain addiction to our phones, a certain fear that we're missing out on what's happening elsewhere, on our friends. We want to know everything that's happening. But most importantly, we have a chance of selling things, or if we want to, we can become famous using our phone. It's an extremel...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy on Instagram
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
- 97% positive reviews (5.8K)
- 167434 students
- 18 lessons (2h 18m)
- 24 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever