Brand Strategy on Instagram

Overview

“It's time to define who we are as a brand. I will teach you a marketing tool that will help you define the way you want your potential clients to perceive you so that your communication is consistent, attractive, and interesting. We will talk about the purpose of the brand, the target, the values, the brand personality, the benefits you will offer to your customers, and the business model. Grab some paper and a pencil because this unit is about sitting, thinking, and making decisions. ”

In this video lesson Julieta Tello addresses the topic: Define a Brand Positioning Strategy, which is part of the Domestika online course: Brand Strategy on Instagram. Boost your brand image by using tools and creating content that produce results.

Partial transcription of the video

“Brand Positioning Strategy For this lesson, I'll teach you how to put together your brand positioning strategy, which is basically about defining how we want our Instagram followers to perceive our brand. Positioning is extremely important to keep our brand consistent in every publication. I've created a pretty simple brand positioning model, but if you want to learn about it in depth, I'd suggest you check my other course on how to create a brand. Our first topic will be brand purpose. Who are you as a brand? What's its reason for existing? What's the "raison d'être" of your brand? Then we...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy on Instagram

• Level: Beginner
• 97% positive reviews (5816)
• 167425 students
• 5 units
• 18 lessons (2h 18m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Communication, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media