Pinterest Business as a Marketing Tool
Analyze your audience
A course by Mercedes Valgañón , Graphic Designer, Illustrator, and Community manager
Joined October 2011
Joined October 2011
About the video: Analyze your audience
Overview
“In this lesson you will analyze the type of user who visits your profile.”
In this video lesson Mercedes Valgañón addresses the topic: Analyze your audience, which is part of the Domestika online course: Pinterest Business as a Marketing Tool. Learn to optimize your professional profile and create content that attracts quality traffic.
Partial transcription of the video
“In this section of Pinterest Analytics, we will know what type of user visits our profile and what are their likes and interests. So we can adjust more the "target" that we define in unit 2. Let's know more about it. Here we will study the audience of our profile. First, we offer demographic information, the average number of people who see and interact with our pins at intervals of seven, fourteen and thirty days. The country, the region, the language and the gender of our visitors. This information we can segment it, much by our followers as by all the publics. Finally, we can analyze the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pinterest Business as a Marketing Tool
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Category
Marketing & Business -
Areas
Digital Marketing, Information Design, Social Media
Mercedes Valgañón
A course by Mercedes Valgañón
Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona, Spain. Recognized for her work as a designer, Mercedes has three million followers on her Pinterest account, which makes her one of the most followed in Spain and number 121 worldwide.
For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.
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- 7,025 students
- 20 lessons (1h 29m)
- 16 additional resources (5 files)
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- Audio: Spanish, English
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- Level: Beginner
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