Pinterest Business as a Marketing Tool
Evolution, target and purchasing behavior of Pinterest users
A course by Mercedes Valgañón , Graphic Designer, Illustrator, and Community manager
Joined October 2011
Joined October 2011
About the video: Evolution, target and purchasing behavior of Pinterest users
Overview
“I will give you a brief review of the history of Pinterest so you can understand the success of this platform, we will analyze the type of user and their purchasing behavior so that you understand why this platform is unique. ”
In this video lesson Mercedes Valgañón addresses the topic: Evolution, target and purchasing behavior of Pinterest users, which is part of the Domestika online course: Pinterest Business as a Marketing Tool. Learn to optimize your professional profile and create content that attracts quality traffic.
Partial transcription of the video
“In this unit, we will see the evolution of Pinterest In recent years, we will know the "target" and we will also study your purchasing behavior, That is a very special feature of this network. Go for it. Let's learn a little more about the evolution of Pinterest during these years. It is in 2009 when it begins to be designed, but it is not launched until 2010. It can only be accessed through invitation between users. 2011, with only one year of life, It already has eleven million visits per week, and the iPhone application is designed. In 2012, Pinterest generates more traffic than LinkedIn...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pinterest Business as a Marketing Tool
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Category
Marketing & Business -
Areas
Digital Marketing, Information Design, Social Media
Mercedes Valgañón
A course by Mercedes Valgañón
Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona, Spain. Recognized for her work as a designer, Mercedes has three million followers on her Pinterest account, which makes her one of the most followed in Spain and number 121 worldwide.
For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.
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- 20 lessons (1h 29m)
- 16 additional resources (5 files)
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- Audio: Spanish, English
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- Level: Beginner
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