Pinterest Business as a Marketing Tool
Course final project
A course by Mercedes Valgañón , Graphic Designer, Illustrator, and Community manager
Joined October 2011
About the final project for: Pinterest Business as a Marketing Tool
Pinterest Business as a marketing tool
“It seems incredible that we have reached the end! I loved being your teacher and I hope this course has helped you fall in love a little more with this tool and take advantage of its infinite possibilities for you and your business. We will review all the topics we have learned during the course. Your final course project is to create an optimal business profile, with attractive content and descriptions that ensure good positioning. Remember that Pinterest is a tool that requires patience and continuous work. I want to see your profile, check your achievements and attend to your questions in the forum. This is not goodbye but a see you later! A hug and I wish you a very interesting future! Mercedes ”
Partial transcription of the video
“What we are going to do now is a brief summary of everything learned during this course. At the beginning, we have done a review of the evolution of Pinterest, analyzing its audience and the purchasing behavior of its users. I've helped you define your target audience and design a style manual, to then fine-tune your Business profile and create that quality traffic. After I've shown you how a pin is composed by 50% of image and 50% of text. To begin with, we have created more attractive images for the user, infographics applied to your business and videos, a current and future trend in digi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pinterest Business as a Marketing Tool
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Category
Marketing & Business -
Areas
Digital Marketing, Information Design, Social Media

Mercedes Valgañón
A course by Mercedes Valgañón
Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona, Spain. Recognized for her work as a designer, Mercedes has three million followers on her Pinterest account, which makes her one of the most followed in Spain and number 121 worldwide.
For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.
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- 6,989 students
- 20 lessons (1h 29m)
- 16 additional resources (5 files)
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- Available on the app
- Audio: Spanish, English
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- Level: Beginner
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