Pinterest Business as a Marketing Tool

A course by Mercedes Valgañón
Graphic designer, illustrator and community manager. Barcelona, Spain.
Joined October 2011
, Graphic designer, illustrator and community manager

Learn to optimise your professional profile and create content in order to attract quality traffic

  • Spanish with subtitles in English
  • 93% positive reviews (189)
  • 3973 students

Learn to optimise your professional profile and create content in order to attract quality traffic


Spanish with subtitles in English
  • 93% positive reviews (189)
  • 3973 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 20 lessons (1h 29m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Pinterest, besides being a center of fashion, travel, design and decoration inspiration, is also a space in which 93% of users plan their purchases. Mercedes Valgañón, better known as Hey Mercedes, knows it well, since it has one of the most followed accounts in Spain and the 121st in the world, with its three million followers on Pinterest.

In this course, Mercedes will teach you how to turn your account into a Pinterest Business profile and optimize your positioning and content to increase visits to your profile and your business or blog website.

About this course

Course table of contents

  • U1
    U1. Hey! you are welcome
  • U2
    U2. Optimize your Business profile
  • U3
    U3. How to create the perfect pin for Pinterest Business: the image
  • U4
    U4. How to create the perfect pin for Pinterest Business: the description
  • U5
    U5. How to update and move my Pinterest Business profile
  • U6
    U6. Pinterest Analytics
  • FP
    FP Final Project
View details

You will start the course knowing Mercedes Valgañón, who will tell you how she became an influencer on Pinterest with three million followers, and also, you will know her main sources of inspiration.

You will briefly review the history of Pinterest and enter the analysis of users and their purchasing behavior. You will define your target audience and an aesthetic style that fits it.

You will get your profile ready by the hand of Mercedes, who will show you her magic formula to create the perfect pin between the text and the image.

You will start by creating attractive images and infographics in a simple way, and you will know some tips on the use of video on your boards.

Then, you will see how the perfect description is written to improve your positioning. You will learn to define hashtags and keywords, organize the boards and get the Pinterest algorithm to reward your profile.

You will know some tricks to update your account and discover tools to schedule a month of content in just one afternoon.

Finally, Mercedes will help you get important information from Pinterest Analytics that will help you optimize your content.

What is this course's project?

This course will not have a final project per se, but you will apply all the knowledge to optimize your professional profile on Pinterest, generating quality content to attract more visits to your profile.

Projects by course students

Who is it for?

To entrepreneurs and anyone who wants to learn how to use Pinterest Business to earn quality visits to their Pinterest profile.

What you need

To take this course you will need a Pinterest account and a computer with an internet connection.


Reviews

3973 Students
189 Reviews
93% Positive ratings
  • More reviews

Mercedes Valgañón

A course by Mercedes Valgañón

TeacherPro
Graphic designer, illustrator and community manager

Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona (Spain).

Renowned for her work as a designer, Mercedes has three million followers in her Pinterest account, which makes her one of the most followed in Spain and No. 121 worldwide.

For seven years she worked at the advertising agency Smäll, in charge of accounts such as Ajuntament de Barcelona, UOC, Romantics and the bathroom brand dosMares, and for five years she has worked for the Catalan clothing brand Yerse, as a graphic designer and community manager .


Contents

  • U1

    Hey! you are welcome

    • Hey!
    • Influences
  • U2

    Optimize your Business profile

    • Evolution, target and purchasing behavior of Pinterest users
    • Define your target audience and design your style manual
    • Optimization of your Business profile
  • U3

    How to create the perfect pin for Pinterest Business: the image

    • Magic formula to create the perfect pin
    • Practice 3.1. Design an image + text template
    • Pinterest, the ideal space for infographics
    • Practice 3.2. Design an infographic
    • Video, the marketing trend
  • U4

    How to create the perfect pin for Pinterest Business: the description

    • How to create the best description
    • Use of # and keywords. How to define them
    • The boards
    • The Pinterest Algorithm
  • U5

    How to update and move my Pinterest Business profile

    • How to update your content on Pinterest
    • Tools to program.
    • Communication strategies
  • U6

    Pinterest Analytics

    • Analyze your profile
    • Analyze your audience
    • Analyze your website
  • FP

    Final Project

    • Pinterest Business as a marketing tool

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course
    New

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Pinterest Business as a Marketing Tool. A Marketing, and Business course by Mercedes Valgañón

Pinterest Business as a Marketing Tool

A course by Mercedes Valgañón
Graphic designer, illustrator and community manager. Barcelona, Spain.
Joined October 2011
  • 93% positive reviews (189)
  • 3973 students