Pinterest Business as a Marketing Tool

A course by Mercedes Valgañón
Graphic Designer, Illustrator, and Community manager. Barcelona, Spain.
Joined October 2011
, Graphic Designer, Illustrator, and Community manager

Learn to optimize your professional profile and create content that attracts quality traffic

  • Spanish with subtitles in English
  • 91% positive reviews (239)
  • 5100 students

Learn to optimize your professional profile and create content that attracts quality traffic



Spanish with subtitles in English
  • 91% positive reviews (239)
  • 5100 students
  • 20 lessons (1h 29m)
  • 16 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Pinterest, in addition to being the inspiration hub for fashion, travel, design, and decoration, is also a space in which 93% of users plan their purchases. Mercedes Valgañón, better known as Hey Mercedes, knows this all too well, since she has one of the most followed accounts in Spain and number 121 in the world, with three million followers on Pinterest.

In this online course, Mercedes teaches you how to turn your account into a Pinterest Business profile and optimize your positioning and content to increase visits to your profile, business website, or blog.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Hey! you are welcome
  • U2
    U2. Optimize your Business profile
  • U3
    U3. How to create the perfect pin for Pinterest Business: the image
  • U4
    U4. How to create the perfect pin for Pinterest Business: the description
  • U5
    U5. How to update and move my Pinterest Business profile
  • U6
    U6. Pinterest Analytics
  • FP
    FP Final project
View details

Start the course by meeting Mercedes Valgañón, who tells you how she became an influencer on Pinterest with three million followers, and introduces you to her main sources of inspiration.

Briefly review the history of Pinterest and delve into an analysis of users and their purchasing behavior. You will define your target audience and an aesthetic style that fits it.

Fine-tune your profile with the help of Mercedes, who shows you her magic formula to create the perfect pin between text and image.

Create compelling images and infographics in a simple way, and get some tips on using video on your boards.

Then, look at how the perfect description is written to improve positioning. Learn to define hashtags and keywords, organize the boards, and to get the Pinterest algorithm to reward your profile.

Find out some tricks to update your account and discover tools to schedule a month of content in just one afternoon.

Finally, Mercedes helps you get important information from Pinterest Analytics to help you optimize your content.

What is this course's project?

Apply your new knowledge to optimize your professional profile on Pinterest, generating high-quality content to attract more visits to your profile.

Projects by course students

Who is this online course for?

Entrepreneurs and anyone who wants to learn how to use Pinterest Business to gain quality views on their Pinterest profile.

Requirements and materials

To take this course you just need a Pinterest account and a computer with an internet connection.


Reviews

5100 Students
239 Reviews
91% Positive ratings
  • More reviews

Mercedes Valgañón

A course by Mercedes Valgañón

Teacher Plus
Graphic Designer, Illustrator, and Community manager

Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona, Spain. Recognized for her work as a designer, Mercedes has three million followers on her Pinterest account, which makes her one of the most followed in Spain and number 121 worldwide.

For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.


Content

  • U1

    Hey! you are welcome

    • Hey!
    • Influences
  • U2

    Optimize your Business profile

    • Evolution, target and purchasing behavior of Pinterest users
    • Define your target audience and design your style manual
    • Optimization of your Business profile
  • U3

    How to create the perfect pin for Pinterest Business: the image

    • Magic formula to create the perfect pin
    • Practice 3.1. Design an image + text template
    • Pinterest, the ideal space for infographics
    • Practice 3.2. Design an infographic
    • Video, the marketing trend
  • U4

    How to create the perfect pin for Pinterest Business: the description

    • How to create the best description
    • Use of # and keywords. How to define them
    • The boards
    • The Pinterest Algorithm
  • U5

    How to update and move my Pinterest Business profile

    • How to update your content on Pinterest
    • Tools to program.
    • Communication strategies
  • U6

    Pinterest Analytics

    • Analyze your profile
    • Analyze your audience
    • Analyze your website
  • FP

    Final project

    • Pinterest Business as a marketing tool

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Pinterest Business as a Marketing Tool. Marketing, and Business course by Mercedes Valgañón

Pinterest Business as a Marketing Tool

A course by Mercedes Valgañón
Graphic Designer, Illustrator, and Community manager. Barcelona, Spain.
Joined October 2011
  • 91% positive reviews (239)
  • 5100 students