Learn to optimise your professional profile and create content in order to attract quality traffic
Pinterest, besides being a center of fashion, travel, design and decoration inspiration, is also a space in which 93% of users plan their purchases. Mercedes Valgañón, better known as Hey Mercedes, knows it well, since it has one of the most followed accounts in Spain and the 121st in the world, with its three million followers on Pinterest.
In this course, Mercedes will teach you how to turn your account into a Pinterest Business profile and optimize your positioning and content to increase visits to your profile and your business or blog website.
What's included in this course?
You will start the course knowing Mercedes Valgañón, who will tell you how she became an influencer on Pinterest with three million followers, and also, you will know her main sources of inspiration.
You will briefly review the history of Pinterest and enter the analysis of users and their purchasing behavior. You will define your target audience and an aesthetic style that fits it.
You will get your profile ready by the hand of Mercedes, who will show you her magic formula to create the perfect pin between the text and the image.
You will start by creating attractive images and infographics in a simple way, and you will know some tips on the use of video on your boards.
Then, you will see how the perfect description is written to improve your positioning. You will learn to define hashtags and keywords, organize the boards and get the Pinterest algorithm to reward your profile.
You will know some tricks to update your account and discover tools to schedule a month of content in just one afternoon.
Finally, Mercedes will help you get important information from Pinterest Analytics that will help you optimize your content.
What is this course project about?
This course will not have a final project per se, but you will apply all the knowledge to optimize your professional profile on Pinterest, generating quality content to attract more visits to your profile.
Who is it aimed at?
To entrepreneurs and anyone who wants to learn how to use Pinterest Business to earn quality visits to their Pinterest profile.
To take this course you will need a Pinterest account and a computer with an internet connection.
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Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona (Spain).
Renowned for her work as a designer, Mercedes has three million followers in her Pinterest account, which makes her one of the most followed in Spain and No. 121 worldwide.
For seven years she worked at the advertising agency Smäll, in charge of accounts such as Ajuntament de Barcelona, UOC, Romantics and the bathroom brand dosMares, and for five years she has worked for the Catalan clothing brand Yerse, as a graphic designer and community manager .