Pinterest Business as a Marketing Tool
Use of # and keywords. How to define them
A course by Mercedes Valgañón , Graphic Designer, Illustrator, and Community manager
Joined October 2011
About the video: Use of # and keywords. How to define them
Overview
“The descriptions of our pins are something much more important than they might seem at first. In this lesson I am going to show you why. ”
In this video lesson Mercedes Valgañón addresses the topic: Use of # and keywords. How to define them, which is part of the Domestika online course: Pinterest Business as a Marketing Tool. Learn to optimize your professional profile and create content that attracts quality traffic.
Partial transcription of the video
“The use of keywords and "hashtags" It's much more important than we could imagine because they are the basis of our positioning on Pinterest Let's see how to find them, How to define them and where to use them. Go for it. As the course progresses, you will discover A fundamental value of the Pinterest platform: It is a perfect search engine comparable to Google. When you are looking for something, either on Pinterest or on Google, it is very important to write the right words to find the right content Therefore, what are the keywords? These are the terms we write in a search engine. to find...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pinterest Business as a Marketing Tool
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Category
Marketing & Business -
Areas
Digital Marketing, Information Design, Social Media

Mercedes Valgañón
A course by Mercedes Valgañón
Mercedes Valgañón, known as Hey Mercedes on Pinterest, is a graphic designer and illustrator from Zaragoza who lives and works in Barcelona, Spain. Recognized for her work as a designer, Mercedes has three million followers on her Pinterest account, which makes her one of the most followed in Spain and number 121 worldwide.
For seven years she worked at the advertising agency Smäll, in charge of accounts such as the Barcelona City Council, UOC, Romantics, and the dosMares swimwear brand, and for the last five years she has been working for the Catalan clothing brand Yerse, as a graphic designer and community manager.
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