Nordic Design Intensive Course: Complete Branding

The Difference between a Brand Book and a Toolbox

A course by Hmmm Creative Studio , Designers and Creative Directors

100% positive reviews (6)

651 students

Audio: English, Spanish

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About the video: The Difference between a Brand Book and a Toolbox

Overview

“We will review some toolboxes and CVIs that we at Hmmm have created for our clients and compare their differences, structures, and benefits. It’s not every day that a studio shares its behind-the-scenes files, but we are happy to do so.”

In this video lesson Hmmm Creative Studio addresses the topic: The Difference between a Brand Book and a Toolbox, which is part of the Domestika online course: Nordic Design Intensive Course: Complete Branding. Master brand creation: from research and copywriting to design and showcasing. Make your product stand out..

Partial transcription of the video

“All the hard work has now been done. You've done the research, you have the strategy, you have made the logotype, the colors, the mock-ups, everything. It's now time to bring it to the final finish as a winner and create a professional toolbox. But first let's look what makes a toolbox great and what makes it better than a classical brand book. There are four easy things to remember. First of all, a CVI should be inspirational. Secondly, a classical brand book defines restrictions, what not to do. A toolbox shows what to do and how to do it. A toolbox will open up new possibilities and a to...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Nordic Design Intensive Course: Complete Branding

Level: Beginner
100% positive reviews (6)
651 students
5 units
14 lessons (2h 13m)
13 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop, Keynote
Areas
Branding & Identity, Design, Graphic Design

Hmmm Creative Studio

A course by Hmmm Creative Studio

Teacher Plus

Designers and Creative Directors

Helene Vetik and Karl Saluveer are the founders of Hmmm Creative Studio, an award-winning agency with projects ranging from branding to animation. Helene is a graphic designer, creative director, and influencer, while Karl is a strategist and project manager. Their experience spans from startups to renowned brands like Red Bull and Kumu Art Museum. Together, they teach how to blend creativity and strategy in solid, visually engaging branding projects.