Nordic Design Intensive Course: Complete Branding

Overview

“Without a great name, there is no brand. We will show you a great tool for copywriting, which offers a variety of names to choose from. Then, we will add a catchy slogan.”

In this video lesson Hmmm Creative Studio addresses the topic: The Brand Name and Slogan Creation, which is part of the Domestika online course: Nordic Design Intensive Course: Complete Branding. Master brand creation: from research and copywriting to design and showcasing. Make your product stand out..

Partial transcription of the video

“In this lesson, we will be writing a brand name and adding a slogan. The process is easy and fun if you remember one important thing. Never stop at the first one. Write a lot of different names, then you will have a choice, and you will get better results. And how to do this? I'll show you. The tool we use at HUM for creating names is something called a name board. We write five to six different category names and then fill this with different options. The categories can be folklore, different languages, sounds, even made up words, or straightforward explaining the product, abbreviation. It...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Nordic Design Intensive Course: Complete Branding

• Level: Beginner
• 100% positive reviews (7)
• 666 students
• 5 units
• 14 lessons (2h 13m)
• 13 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop, Keynote

• Areas

  Branding & Identity, Design, Graphic Design