Nordic Design Intensive Course: Complete Branding

Fresh Branding for Consumer Goods

“We hope you enjoyed our course. We’re super excited to see what brands you create. Share your project in the forum so we can give you feedback. And, of course, share your work on all the socials as well. As a reminder, here are the 5 main steps for the Final Project. 1) Moodboarding - define your brand’s target group and visual style 2) Copywriting - using the name board technique, create a choice of names and select the best one for your project 3) Logotype: Test drive 3 fonts from Google Fonts and 2 from type foundries. Design the final logotype in Illustrator. 4) Brand design: Create illustrative brand shapes and define the color palette. Based on these, design at least five mockups. 5) Professional toolbox - combine all your work into a handy toolbox. And now - it’s time to get to work!”

Partial transcription of the video

“You guys, congratulations! We have reached the finish line! Pew pew pew pew pew! Thank you for taking our course! In this lesson, we'll do a quick recap of what we've been through, so we will get the perfect final project. We are so excited to see what you're gonna make! As a conclusion, our client was a sailboat, which was at the same time a hotel, a restaurant, a drink, you name it. You've learned how to read the client input, do research, do the mood boards and define your target group. Then with this guy here, you made some copywriting and came up with some cool names and probably a slo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Nordic Design Intensive Course: Complete Branding

• Level: Beginner
• 100% positive reviews (6)
• 651 students
• 5 units
• 14 lessons (2h 13m)
• 13 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop, Keynote

• Areas

  Branding & Identity, Design, Graphic Design