Design of 3D Sets for Products
Conceptualization and sketches
A course by Alejandro Herrada González , Graphic Designer and Art Director
Joined May 2016
About the video: Conceptualization and sketches
Overview
“Now we will collect important information to create our concept and we will make an initial sketch of what we think our set will be. ”
In this video lesson Alejandro Herrada González addresses the topic: Conceptualization and sketches, which is part of the Domestika online course: Design of 3D Sets for Products. Learn to create advertising sets in 3D for Cinema 4D.
Partial transcription of the video
“With our art direction mood board complete. let's move on to the sketches. I want to emphasize certain words and key elements. such as product qualities and colors. including product qualities. colors. highlights noted in the brief. and materials we anticipate incorporating into our set. Regarding product features. i want to emphasize the inclusion of unique elements. I want to stress that it includes white tea. uchuas. mango. and cashew. In terms of colors. these elements The brief suggested pink tones. but I propose we explore oranges and sepia. These colors can complement unique palette ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of 3D Sets for Products
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Category
3D & Animation, Design -
Software
Adobe Illustrator, Adobe Photoshop, Cinema 4D -
Areas
3D, 3D Design, Advertising, Art Direction, Product Design

Alejandro Herrada González
A course by Alejandro Herrada González
Alejandro Herrada González is the art director behind Ah. Studio, a multidisciplinary design studio specialized in communication for products, visual identity, packaging, and set design integrating 3D as a fundamental tool.
Nivea, Hatsu, and Neon Glasses are some of the brands with which he has collaborated and DDB Colombia, FCB Shanghai, and Ogilvy are some of the agencies that have relied on his experience designing product sets.
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