Design of 3D Sets for Products
Course final project
A course by Alejandro Herrada González , Graphic Designer and Art Director
Joined May 2016
About the final project for: Design of 3D Sets for Products
x Set design for 3D product
“And with this we have reached the end of this course. I hope you have learned a lot and remember that, for any questions or requests you have, I am in the forum to resolve them. We will see you in the forum and in a next course!”
Partial transcription of the video
“Well. we've reached the end of this course. but before saying goodbye. i'd like to recap what we covered. First. i told you who I am and my most important influences and references. Then. we analyzed our brief. and pulled out the main ideas. Next. we created our art direction mood board. Then. we conceptualized and sketched out our idea. After that. we took measurements and photographs of our product. and rendered it in 3D. Then. we modeled our product in 3D. applied materials. and I gave you some rendering tips. I also shared advice for post-producing our image. Next. we modeled our elemen...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of 3D Sets for Products
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Category
3D & Animation, Design -
Software
Adobe Illustrator, Adobe Photoshop, Cinema 4D -
Areas
3D, 3D Design, Advertising, Art Direction, Product Design

Alejandro Herrada González
A course by Alejandro Herrada González
Alejandro Herrada González is the art director behind Ah. Studio, a multidisciplinary design studio specialized in communication for products, visual identity, packaging, and set design integrating 3D as a fundamental tool.
Nivea, Hatsu, and Neon Glasses are some of the brands with which he has collaborated and DDB Colombia, FCB Shanghai, and Ogilvy are some of the agencies that have relied on his experience designing product sets.
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