Design of 3D Sets for Products
Presentation
A course by Alejandro Herrada González , Graphic Designer and Art Director
Joined May 2016
About the video: Presentation
Overview
“Now I will talk about my beginnings and how I came to the world of 3D design.”
In this video lesson Alejandro Herrada González addresses the topic: Presentation, which is part of the Domestika online course: Design of 3D Sets for Products. Learn to create advertising sets in 3D for Cinema 4D.
Partial transcription of the video
“Hi. Welcome to this course and thank you for buying it. I'm Alejandro Herrada, founder of AH Studio, art director and 3D artist. I started working at Ogilvy & Mather for two years. After I went through different advertising agencies, but I realized that I do not like it. Advertising was not my thing. From there, I'm going to a post-producer. I worked two more years and, definitely, was not my thing. 's when AH Studio was born. An art direction study and multidisciplinary design focused on products. also create 3D sets and shop windows. We have had clients like Hatsu, Nivea, In Mineral W...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of 3D Sets for Products
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Category
3D & Animation, Design -
Software
Adobe Illustrator, Adobe Photoshop, Cinema 4D -
Areas
3D, 3D Design, Advertising, Art Direction, Product Design

Alejandro Herrada González
A course by Alejandro Herrada González
Alejandro Herrada González is the art director behind Ah. Studio, a multidisciplinary design studio specialized in communication for products, visual identity, packaging, and set design integrating 3D as a fundamental tool.
Nivea, Hatsu, and Neon Glasses are some of the brands with which he has collaborated and DDB Colombia, FCB Shanghai, and Ogilvy are some of the agencies that have relied on his experience designing product sets.
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