Design of 3D Sets for Products

Art direction moodboard

A course by Alejandro Herrada González , Graphic Designer and Art Director

Graphic Designer and Art Director. Cali, Colombia.
Joined May 2016
93% positive reviews (199)
5,041 students
Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian

About the video: Art direction moodboard

Overview

“Once we have the brief clear, we will do a little research and search for references. Then we will create our moodboard for the project. ”

In this video lesson Alejandro Herrada González addresses the topic: Art direction moodboard, which is part of the Domestika online course: Design of 3D Sets for Products. Learn to create advertising sets in 3D for Cinema 4D.

Partial transcription of the video

“In this lesson. we'll conduct some research and find references to create our mood board. Let's see it. The first thing is that I have left open our brief with each of the items we highlighted to have them handy. I have also left open this file. which is one of the mood boards I created for some of my projects. This aims to illustrate what your mood board could eventually resemble. We'll explore color palettes. textures. and environments. textures that our items might have. and environments. Elements or objects. the type of lighting or shadows we're looking for. and at some point. we can ev...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Design of 3D Sets for Products

  • Level: Intermediate
  • 93% positive reviews (199)
  • 5041 students
  • 6 units
  • 18 lessons (2h 8m)
  • 13 downloads
  • Category

    3D & Animation, Design
  • Software

    Adobe Illustrator, Adobe Photoshop, Cinema 4D
  • Areas

    3D, 3D Design, Advertising, Art Direction, Product Design

Alejandro Herrada González

Alejandro Herrada González
A course by Alejandro Herrada González

Teacher Plus
Graphic Designer and Art Director

Alejandro Herrada González is the art director behind Ah. Studio, a multidisciplinary design studio specialized in communication for products, visual identity, packaging, and set design integrating 3D as a fundamental tool.

Nivea, Hatsu, and Neon Glasses are some of the brands with which he has collaborated and DDB Colombia, FCB Shanghai, and Ogilvy are some of the agencies that have relied on his experience designing product sets.


  • 93% positive reviews (199)
  • 5,041 students
  • 18 lessons (2h 8m)
  • 17 additional resources (13 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
  • Level: Intermediate
  • Unlimited access forever

Areas

Design of 3D Sets for Products. Design, 3D, and Animation course by Alejandro Herrada González

Design of 3D Sets for Products

A course by Alejandro Herrada González
Graphic Designer and Art Director. Cali, Colombia.
Joined May 2016
  • 93% positive reviews (199)
  • 5,041 students