Twitter Content Strategies: Boost Your Brand
Content Planning
A course by Nadia Molina , Content Marketing Specialist
About the video: Content Planning
Overview
“In this lesson, I will talk to you about the essential step of content planning. First, I'll start by talking about the framework —or framework— which is the summary of everything you've seen so far: audience, idea-concept, competitors, etc. Then I will go strictly to the planning stage.”
In this video lesson Nadia Molina addresses the topic: Content Planning, which is part of the Domestika online course: Twitter Content Strategies: Boost Your Brand. Learn the fundamentals of this platform and how to leverage its features and content to boost your brand.
Partial transcription of the video
“Content planning Welcome to the content planning unit on Twitter. Let's start with the famous framework. This framework is required because it is the summary of everything we have studied before about our audience, our brand and our competitors. Let me show you this framework I made for the case we are working on. A framework is conformed with the elements that we have talked about, the audience first, then we have a concept idea that is "Cooking for you", and we also have three pillars. We define these pillars based on our key messages. That's important too, don't make more than three pill...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Twitter Content Strategies: Boost Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, Social Media
Nadia Molina
A course by Nadia Molina
Nadia Molina is an advertiser, editor, strategist, and content marketing specialist. Throughout her career, she has collaborated with a variety of companies, including the Coca-Cola and Kellogg’s brand portfolios, and has served as the spokesperson for Chevrolet, Movistar, and HP.
She helps businesses build effective strategies by developing frameworks, creating solid, long-term relationships, and identifying opportunities for growth. She also shares her knowledge on her own blog, the podcast BitâKora, and other digital platforms.
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- 346 students
- 14 lessons (1h 54m)
- 15 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
