Twitter Content Strategies: Boost Your Brand
Brand Building Basics
A course by Nadia Molina , Content Marketing Specialist
About the video: Brand Building Basics
Overview
“To create a content strategy on social networks, it is very important to have the key elements of a brand at hand. In this lesson I will talk about these elements so that you can create and fully understand the identity of the brand. Then, I will delve into what is the territory of a brand. ”
In this video lesson Nadia Molina addresses the topic: Brand Building Basics, which is part of the Domestika online course: Twitter Content Strategies: Boost Your Brand. Learn the fundamentals of this platform and how to leverage its features and content to boost your brand.
Partial transcription of the video
“Brand Building Basics Let's talk about the brand building elements, the basics. We know that without a doubt the brand purpose comes first, the hearings, but then comes a very important one, which is the voice and tone, that is, the brand personality. Later, the territory. But let's stop at this, That is the tone and brand personality. then i will introduce you this tool created by psychologist Carl Jung. He clearly didn't for advertising or marketing purposes, but yes it is a tool that is used a lot to define the personality of the brands. It is an interesting exercise because imagine any ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Twitter Content Strategies: Boost Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, Social Media
Nadia Molina
A course by Nadia Molina
Nadia Molina is an advertiser, editor, strategist, and content marketing specialist. Throughout her career, she has collaborated with a variety of companies, including the Coca-Cola and Kellogg’s brand portfolios, and has served as the spokesperson for Chevrolet, Movistar, and HP.
She helps businesses build effective strategies by developing frameworks, creating solid, long-term relationships, and identifying opportunities for growth. She also shares her knowledge on her own blog, the podcast BitâKora, and other digital platforms.
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- 346 students
- 14 lessons (1h 54m)
- 15 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
