Twitter Content Strategies: Boost Your Brand
Digital Ecosystem
A course by Nadia Molina , Content Marketing Specialist
About the video: Digital Ecosystem
Overview
“The ecosystem is the last element you need to know in order to have a complete brand strategy. In this lesson, I'll define what a digital ecosystem is and talk about how Twitter is also part of a much larger network that needs to be considered as well.”
In this video lesson Nadia Molina addresses the topic: Digital Ecosystem, which is part of the Domestika online course: Twitter Content Strategies: Boost Your Brand. Learn the fundamentals of this platform and how to leverage its features and content to boost your brand.
Partial transcription of the video
“digital ecosystem Now let's talk about our brand ecosystem. By ecosystem I mean this map of connections, trying to figure out what the ideal media and platforms are through the correct formats that we want to reach. I'm talking about all points of contact, of the media, of the platforms, of the formats. Obviously we are talking about an ecosystem where not only is Twitter. Now we will talk about why we include Twitter as one of our main networks. But depending on the size of the brand project, we can even talk about a strategy or a 360 ecosystem, that is, where we can do combination organic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Twitter Content Strategies: Boost Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, Social Media
Nadia Molina
A course by Nadia Molina
Nadia Molina is an advertiser, editor, strategist, and content marketing specialist. Throughout her career, she has collaborated with a variety of companies, including the Coca-Cola and Kellogg’s brand portfolios, and has served as the spokesperson for Chevrolet, Movistar, and HP.
She helps businesses build effective strategies by developing frameworks, creating solid, long-term relationships, and identifying opportunities for growth. She also shares her knowledge on her own blog, the podcast BitâKora, and other digital platforms.
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- 346 students
- 14 lessons (1h 54m)
- 15 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
