Twitter Content Strategies: Boost Your Brand

Twitter Content Strategies: Boost Your Brand

“We have reached the end of the course! Thank you very much for accompanying me. I hope that my lessons and advice will help you when developing your brand strategy projects. Do not forget that each project is unique and that what we saw in this course is a base that you can use for your own proposals. I share the steps you must follow to carry out and share your project. · Review the basics of Twitter so that you have the concepts very clear and up-to-date.

· Introduce the brand you will work with and explain what tensions it solves. · Define your brand purpose, brand voice (tone and personality) and conversation territory. · Create a framework where you include, at least, the general communication objective, the audience, the key messages (or pillars), the concept idea and the social platforms that you will use. · Create the content plan for Twitter and detect the main stories from the ideation. Describe in general terms what you will do creatively. · Develop the mockup of at least four pieces of content on Twitter. Explain under which timeframes you are working with each of them and describe the objectives they pursue. Now share your final project with all of us by clicking "Create your project". Remember to share both the final result of your project and the steps that have led you to it. It would be great if you could show me an image of each phase and add a brief explanation about what you have done in each one. Before we say goodbye, I want to invite you to actively participate in the forum, sharing your progress as well as asking questions or giving advice and trying to help the rest of the community. I'm looking forward to seeing your progress! I will try to go through the forum as much as possible, but please be patient because there will be times when I have professional commitments and it will take me a while to respond. See you on the forum! ”

Partial transcription of the video

“Final project We have reached the end of the course and now it's your turn to make your own project, your final project. If I could give you some recommendations, the most important thing is to focus on the audience, in what people want to hear and in what is really going to interest you. Make a human-centric strategy, based on the human, person-based, not necessarily brand-centric, which is perhaps traditional. Obviously it is very important that they know your brand above all things, but we will not achieve it if we don't connect with the audience first. It is the first recommendation. Bu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Twitter Content Strategies: Boost Your Brand

• Level: Beginner
• 100% positive reviews (10)
• 346 students
• 4 units
• 14 lessons (1h 54m)
• 1 download

• Category

  Marketing & Business

• Areas

  Brand Strategy, Communication, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, Social Media