Twitter Content Strategies: Boost Your Brand
Elements to Develop a Content Strategy
A course by Nadia Molina , Content Marketing Specialist
About the video: Elements to Develop a Content Strategy
Overview
“Now that you know the basics of branding, in this lesson I will start teaching you how to design a content strategy for Twitter. To achieve this, I will show you a brand conception pyramid and use it to exemplify with my fictitious brand. Then I'll talk about the audience for my product. ”
In this video lesson Nadia Molina addresses the topic: Elements to Develop a Content Strategy, which is part of the Domestika online course: Twitter Content Strategies: Boost Your Brand. Learn the fundamentals of this platform and how to leverage its features and content to boost your brand.
Partial transcription of the video
“Elements to develop a content strategy We are going to continue with the elements to create a content strategy. I will show you below. The first thing is the definition of the objective. Then we should be doing investigation as exhaustive as possible of our audience. Then we will talk about the idea, because we need a creative concept. We will have an ecosystem because we need to understand what media will we use besides Twitter, if there will be more. There will probably be more. Then comes the creation that here is already a totally creative process, of ideation, of programming. Finally c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Twitter Content Strategies: Boost Your Brand
-
Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, Social Media
Nadia Molina
A course by Nadia Molina
Nadia Molina is an advertiser, editor, strategist, and content marketing specialist. Throughout her career, she has collaborated with a variety of companies, including the Coca-Cola and Kellogg’s brand portfolios, and has served as the spokesperson for Chevrolet, Movistar, and HP.
She helps businesses build effective strategies by developing frameworks, creating solid, long-term relationships, and identifying opportunities for growth. She also shares her knowledge on her own blog, the podcast BitâKora, and other digital platforms.
- 100% positive reviews (10)
- 346 students
- 14 lessons (1h 54m)
- 15 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
