Digital 3D Lettering with Illustrated Elements
Choosing a Word
A course by Ana Gomez Bernaus , Visual Artist
Joined December 2021
About the video: Choosing a Word
Overview
“To get started, in this lesson, I’ll discuss the importance of paying attention to language when choosing a word or sentence for a personal project. Also, I will go over what makes a good word for specific lettering. In addition, I’ll review concepts I like to have in mind when choosing a word: alliteration, idioms, onomatopoeia, common expressions, musicality, visual richness, and compositional opportunities. ”
In this video lesson Ana Gomez Bernaus addresses the topic: Choosing a Word, which is part of the Domestika online course: Digital 3D Lettering with Illustrated Elements. Learn how to combine 3D lettering and illustration to make captivating visual compositions using Photoshop, Illustrator, and Cinema 4D.
Partial transcription of the video
“Choosing a Word In the last lesson, I talked about my influences. In this lesson, we'll choose a word for our final project. When working on personal projects, we have the freedom to choose the word that will work best for what we have in mind. When working in lettering, it's important to pay attention to both how the word looks and how it sounds. People looking at your word will also read it so we can take advantage of some elements of the language. For example, this is one of my pieces and it reads "dance," but the way it's designed communicates dance from the '80s. The way it looks suppo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital 3D Lettering with Illustrated Elements
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Category
3D & Animation -
Software
Adobe Illustrator, Adobe Photoshop, Cinema 4D -
Areas
3D, 3D Design, 3D Lettering, 3D Modeling, Digital Lettering, Lettering, Traditional illustration

Ana Gomez Bernaus
A course by Ana Gomez Bernaus
Ana Gomez is a visual artist specializing in 3D. As a child, she loved to draw and wanted to be a painter growing up. She went on to study at design school in Barcelona where, in her final year, she was recommended for a job by her teacher. When her boss took a sabbatical year, she became the leader of the company at just 23 years old. After a few years of working in Barcelona, Ana moved to New York and later Los Angeles where she discovered a passion for 3D.
Since then she has worked on projects including Microsoft Originals, designed several covers for The L. A Times, and has been recognized by institutions like the Type Directors Club, Lürzer's Archive, and more. Ana currently works as an art director at Buck alongside working on freelance lettering-based projects for advertising and editorial clients.
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- Level: Beginner
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