Designing a brand identity with shocking animations
Vectorization 1
A course by Joseph Navarro , Graphic Designer
About the video: Vectorization 1
Overview
“In this lesson, I'll explain how to bring your sketches into the digital world to define the final elements of your brand.”
In this video lesson Joseph Navarro addresses the topic: Vectorization 1, which is part of the Domestika online course: Designing a brand identity with shocking animations. Create a unique visual identity with a system of icons and symbols that reflect the essence of your brand..
Partial transcription of the video
“And now we will move on to the vectorization stage. where we will concretize our designs in digital form. Okay, now it's time to move to Illustrator. The first thing I'll do is look for the font. Of all the options we discussed in the sketching stage, I decided to keep it very simple. We talked about the possibility of using a condensed typeface, an italicized typeface to represent movement. or something a little rougher, of square and stronger letters. But I think these are visual codes that have already been used a lot in this type of work or brands and I would like to get out of that lin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Designing a brand identity with shocking animations
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Category
Design -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Glyphs -
Areas
Graphic Design, Logo Design
Joseph Navarro
A course by Joseph Navarro
Joseph Navarro is a freelance graphic designer with a generalist approach and a passion for constant learning. His professional career began in advertising, where he worked as an art director for major brands such as Credomatic, Movistar, Toyota, Quiznos, and Amazon. However, in recent years, he has turned his attention to restaurants and startups, where he can connect directly with creators and convey his passion through unique visual solutions. His experience ranges from large advertising agencies to small studios and special projects, which has given him unique skills that he combines to create brand identities for diverse industries.
Passionate about modern art, architecture, typography, and animation, Joseph integrates these elements into his creative process, creating a graphic and minimalist style with a high visual impact. He specializes in creating visual identities that go beyond simple logos, seeking to establish vibrant, adaptable, and captivating visual languages. His approach centers on exploration and endless curiosity, seeking novel associations between seemingly unrelated elements, which allows him to maintain his constant inspiration.
- 100% positive reviews (8)
- 1,285 students
- 21 lessons (3h 58m)
- 21 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Glyphs
