Designing a brand identity with shocking animations
Investigation
A course by Joseph Navarro , Graphic Designer
About the video: Investigation
Overview
“It's time to become a detective, and with the internet as your weapon, you'll see how to gather as much information as possible about the core concepts of the project, so you can weave together more specific, unique, and relevant concepts. ”
In this video lesson Joseph Navarro addresses the topic: Investigation, which is part of the Domestika online course: Designing a brand identity with shocking animations. Create a unique visual identity with a system of icons and symbols that reflect the essence of your brand..
Partial transcription of the video
“Now, in this lesson we are going to move on to the research process. where we will lay the conceptual foundations of the brand's visual identity. The first thing I do is go over the points again. important ones that we saw in the brief we just created. We talk about the brand being designed for executives and professionals, adults, young people... with a busy lifestyle We talk about there being four main services Or four types of training. Which are going to be Toning. Bulking. Loosening in strength and that the core business is digital exercise plans. With this in mind I will proceed to wr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Designing a brand identity with shocking animations
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Category
Design -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Glyphs -
Areas
Graphic Design, Logo Design
Joseph Navarro
A course by Joseph Navarro
Joseph Navarro is a freelance graphic designer with a generalist approach and a passion for constant learning. His professional career began in advertising, where he worked as an art director for major brands such as Credomatic, Movistar, Toyota, Quiznos, and Amazon. However, in recent years, he has turned his attention to restaurants and startups, where he can connect directly with creators and convey his passion through unique visual solutions. His experience ranges from large advertising agencies to small studios and special projects, which has given him unique skills that he combines to create brand identities for diverse industries.
Passionate about modern art, architecture, typography, and animation, Joseph integrates these elements into his creative process, creating a graphic and minimalist style with a high visual impact. He specializes in creating visual identities that go beyond simple logos, seeking to establish vibrant, adaptable, and captivating visual languages. His approach centers on exploration and endless curiosity, seeking novel associations between seemingly unrelated elements, which allows him to maintain his constant inspiration.
- 100% positive reviews (6)
- 1,043 students
- 21 lessons (3h 58m)
- 21 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Glyphs
