Designing a brand identity with shocking animations
Ideation
A course by Joseph Navarro , Graphic Designer
About the video: Ideation
Overview
“Based on research and mood boards in hand, I'll show you how to start sketching ideas.”
In this video lesson Joseph Navarro addresses the topic: Ideation, which is part of the Domestika online course: Designing a brand identity with shocking animations. Create a unique visual identity with a system of icons and symbols that reflect the essence of your brand..
Partial transcription of the video
“In this lesson we will proceed to sketch our ideas on paper But before that I want to explain some to you important things we should know before starting this process. What I want to talk to you about is the difference between an icon and a symbol. Design theory says that an icon replaces the object for its representation, significance or by analogy, as in semiotics. The icon must resemble the object it represents, must be easily identifiable. Symbols are abstract representations and do not require relationship between its concept and the graphic form. For me, the way to sum it up is that t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Designing a brand identity with shocking animations
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Category
Design -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Glyphs -
Areas
Graphic Design, Logo Design
Joseph Navarro
A course by Joseph Navarro
Joseph Navarro is a freelance graphic designer with a generalist approach and a passion for constant learning. His professional career began in advertising, where he worked as an art director for major brands such as Credomatic, Movistar, Toyota, Quiznos, and Amazon. However, in recent years, he has turned his attention to restaurants and startups, where he can connect directly with creators and convey his passion through unique visual solutions. His experience ranges from large advertising agencies to small studios and special projects, which has given him unique skills that he combines to create brand identities for diverse industries.
Passionate about modern art, architecture, typography, and animation, Joseph integrates these elements into his creative process, creating a graphic and minimalist style with a high visual impact. He specializes in creating visual identities that go beyond simple logos, seeking to establish vibrant, adaptable, and captivating visual languages. His approach centers on exploration and endless curiosity, seeking novel associations between seemingly unrelated elements, which allows him to maintain his constant inspiration.
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- 1,285 students
- 21 lessons (3h 58m)
- 21 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Glyphs
